Written by William Kellett from Agriland
Sainsbury’s has announced an additional support payment of up to £2.8m for its pork development group, the supermarket’s aligned farmer group designed to understand its farm base and increase visibility across the supplier chain.
In conjunction with its pork farmers the supermarket created a pricing mechanism, based on robust and transparent data, that has paid above market price for fresh pork since September 2020, totalling its overall investment in its pricing mechanism to £5 million.
The model was created to help provide resilience and security by reducing market volatility, influencing the Standard Pig Price and benefitting the wider pork sector.
Through this successful pricing structure, the retailer has been able to offer additional short-term support through a £2.8 million investment for its pork producers, giving them the opportunity to align all pigs supplied to Sainsbury’s, not currently part of the model, to a fixed price for the 12-week period from March 13 to June 6.
Gavin Hodgson, Sainsbury’s head of agriculture, aquaculture and horticulture said:
"The pork sector has seen unprecedented cost challenges and we hope that our further investment will provide our producers with security whilst maintaining high levels of animal health and welfare as well as product quality and great value for our customers.”
The post Sainsbury’s offers £2.8m to support its pork farmers appeared first on Agriland.co.uk.
Continue reading on the Agriland Website...
Sainsbury’s has announced an additional support payment of up to £2.8m for its pork development group, the supermarket’s aligned farmer group designed to understand its farm base and increase visibility across the supplier chain.
In conjunction with its pork farmers the supermarket created a pricing mechanism, based on robust and transparent data, that has paid above market price for fresh pork since September 2020, totalling its overall investment in its pricing mechanism to £5 million.
The model was created to help provide resilience and security by reducing market volatility, influencing the Standard Pig Price and benefitting the wider pork sector.
Through this successful pricing structure, the retailer has been able to offer additional short-term support through a £2.8 million investment for its pork producers, giving them the opportunity to align all pigs supplied to Sainsbury’s, not currently part of the model, to a fixed price for the 12-week period from March 13 to June 6.
Gavin Hodgson, Sainsbury’s head of agriculture, aquaculture and horticulture said:
“At Sainsbury’s we really value the relationships we have with our suppliers and believe that through support and collaboration we can uphold flexible, transparent supply chains that are able to navigate instability.
"The pork sector has seen unprecedented cost challenges and we hope that our further investment will provide our producers with security whilst maintaining high levels of animal health and welfare as well as product quality and great value for our customers.”
The post Sainsbury’s offers £2.8m to support its pork farmers appeared first on Agriland.co.uk.
Continue reading on the Agriland Website...