Great idea. However I would say they are getting off on the wrong foot by saying we will use your details unless you ask us not to, it should be the other way round. Any scheme like this needs producer buy in, not a feeling that they have been coerced.
Seems the wool board can't win.i dunno , do you think anyone gives a monkey where the wool from there suit coms from ? like buying a can of oil and getting the rig location on the tub, this half of the rug was made by farmer joe this but was by mr green? tbh its a nice little touch by the wool board adding to there credibility but unless they start paying me 5 £5.00 a fleece why bother