Virtual show dedicated to precision agriculture


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Virtual show dedicated to precision agriculture


Trimble Agriculture is holding its first ever virtual show dedicated to precision agriculture, bringing technical specialists to farmers’ living rooms.

The fully packed schedule offers something for everyone – whether they are new to precision farming or at the cutting edge. “We hope this will make up for the loss of traditional shows this year and offer the opportunity for farmers to speak to experts in the comfort of their home,” says Lee Clarke, regional sales representative UK & ROI at Trimble Agriculture.

The show will include breakout rooms based around five different topics; guidance and steering, ISOBUS - flow and application control, implement steering, water management and software and data management. Visitors will be able to drop in at any time to learn about these focus areas, with an opportunity to make individual appointments on a one-to-one basis, for any specific burning questions.

“Rather than just sitting and watching presentations, this will be a truly interactive event, with the feel of a live trade show and the opportunity to chat with other farmers and the best precision ag specialists in the UK and Ireland,” adds Mr Clarke.

The event, organised with four of Trimble’s UK and Ireland dealers - Vantage England & Wales, SoilEssentials, Mastenbroek and Vantage Ireland, means there will be plenty of experts on hand.

The show will take place on 10 December from 10:00 until 19:00. Those that register at will be in with a chance to win a Trimble GFX-350 Display System Bundle, including a GFX-350 Display and NAV-500 Guidance Controller.

About Trimble's Agriculture Division

Trimble's Agriculture Division provides solutions that solve complex technology challenges across the entire agricultural landscape. The solutions enable farmers and advisors to allocate scarce resources to produce a safe, reliable food supply in a profitable and environmentally sustainable manner. Covering all seasons, crops, terrains and farm sizes, Trimble solutions can be used on most equipment on the farm, regardless of manufacturer and production year. To enable better decision making, Trimble offers technology integration that allows farmers to collect, share, and manage information across their farms, while providing improved operating efficiencies in the agricultural value chain. Trimble solutions include guidance and steering; grade control; water management; flow and application control; harvest solutions; desktop and cloud-based data management; and correction services. For more information on Trimble Agriculture, visit

About Trimble

Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Core technologies in positioning, modelling, connectivity and data analytics enable customers to improve productivity, quality, safety and sustainability. From purpose-built products to enterprise lifecycle solutions, Trimble software, hardware and services are transforming industries such as agriculture, construction, geospatial and transportation. For more information about Trimble (NASDAQ:TRMB), visit
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Launched in 1960, The Doe Show is the largest agricultural, construction and groundcare machinery dealer show in the UK and is a popular fixture in the calendar every year for many people.

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