What are the NFU advertising?

thesilentone · Jul 6, 2020

The advert in the FW is a direct call from the leader for new members, it would be rather pointless putting it in the Sunday Times.

However, it is not hard hitting enough to stimulate a call to arms, and looks a little like self-PR.

Like them or not, the NFU is the only group that Government listen to, the problem is the lack of confidence by many.

The solution is to publicise 5 deliverable objectives with dates/times/places etc that benefit all, then maybe they could stimulate enough enthusiasm for new members to join.

Making a noise alone will get us nowhere.

The NFU should also consider the brand, what it say's and who it appeals to. They must engage the younger generation, with new events, merchandise, working groups etc, that match what young people want, they must become fashionable. This needs slick marketing and cannot be done in-house, at the same time it must match what the overall objectives of what the NFU's ambitions and objectives are.

We now live in a World where ' direct ' gets results, the days of ' soft-touch ' are over, social media has seen to that.

Clive · Jul 6, 2020

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thesilentone said:
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Like them or not, the NFU is the only group that Government listen to, the problem is the lack of confidence by many.

Myth !

Clive · Jul 6, 2020

thesilentone said:
This needs slick marketing and cannot be done in-house,

so what are the in house (£21 mil annual payrol) actually capable of ?

sorry but give me that kind of budget and I will move bloody mountains for you ! In fact give me just 10% of that payroll budget and I could move mountains, you can pay a LOT of VERY good people with that kind of cash behind you

AM_Arable · Jul 6, 2020

In politics when the leader outpolls his/her party on popularity then the party's messaging is very focused on the individual. I expect this is much the same - the NFU currently believe Minette has a strong personal brand that is likely to attract more members than a more generic picture.

warksfarmer · Jul 6, 2020

Clive said:
salary bill alone is £21 million in last accounts btw - the gross ncome is a LOT more than that !

and THIS is my gripe .............. the cash they spend every year REALLY should be getting much bigger results

we need an organisation representing us, and it needs serious cash to be effective, right now we have the cash but quite provably lack the effectiveness ....... anyone who dares suggest this or hold to account (like I have over the last few years ) is very frowned upon .......... why is this .? Is questioning performance of people you pay not a good idea ?

and if you feel your not getting value is it wrong to stop paying ? ie why I stopped my membership,

Haven’t been a member for 10 yrs now. It’s an incompetent organisation full of people wanting knighthoods.

warksfarmer · Jul 6, 2020

thesilentone said:
Like them or not, the NFU is the only group that Government listen to, the problem is the lack of confidence by many.

Chat to some MP’s and you’ll soon see what they think of the NFU.

Answer is a ‘laughing joke’ and that we are the most unrepresented industry in the country and why we are bullied so much. The only reason they have to dangle carrots in the form of money to control us is because we own the land which they need to use.

7610 super q · Jul 6, 2020

Cancelled my FW and NFU subscription in the last few weeks.

egbert · Jul 6, 2020

AM_Arable said:
In politics when the leader outpolls his/her party on popularity then the party's messaging is very focused on the individual. I expect this is much the same - the NFU currently believe Minette has a strong personal brand that is likely to attract more members than a more generic picture.

The picture is one thing, the words are another.

ajd132 · Jul 6, 2020

thesilentone said:
The advert in the FW is a direct call from the leader for new members, it would be rather pointless putting it in the Sunday Times.

However, it is not hard hitting enough to stimulate a call to arms, and looks a little like self-PR.

Like them or not, the NFU is the only group that Government listen to, the problem is the lack of confidence by many.

The solution is to publicise 5 deliverable objectives with dates/times/places etc that benefit all, then maybe they could stimulate enough enthusiasm for new members to join.

Making a noise alone will get us nowhere.

The NFU should also consider the brand, what it say's and who it appeals to. They must engage the younger generation, with new events, merchandise, working groups etc, that match what young people want, they must become fashionable. This needs slick marketing and cannot be done in-house, at the same time it must match what the overall objectives of what the NFU's ambitions and objectives are.

We now live in a World where ' direct ' gets results, the days of ' soft-touch ' are over, social media has seen to that.

Unfortunately when they get young people my age involved they brainwash them, get them on message, make them feel abit important and create another generation of drones (there is the occasional exception).
They all bleat the same sob story thank a farmer crap. Always putting the blame for agriculture’s problems onto other people and causes. It’s boring.

manhill · Jul 6, 2020

What happened to FFA?

MrNoo · Jul 6, 2020

warksfarmer said:
Haven’t been a member for 10 yrs now. It’s an incompetent organisation full of people wanting knighthoods.

Snap and completely agree with you, sham from start to finish.

Chris F · Jul 6, 2020

thesilentone said:
The advert in the FW is a direct call from the leader for new members, it would be rather pointless putting it in the Sunday Times.

However, it is not hard hitting enough to stimulate a call to arms, and looks a little like self-PR.

Like them or not, the NFU is the only group that Government listen to, the problem is the lack of confidence by many.

The solution is to publicise 5 deliverable objectives with dates/times/places etc that benefit all, then maybe they could stimulate enough enthusiasm for new members to join.

Making a noise alone will get us nowhere.

The NFU should also consider the brand, what it say's and who it appeals to. They must engage the younger generation, with new events, merchandise, working groups etc, that match what young people want, they must become fashionable. This needs slick marketing and cannot be done in-house, at the same time it must match what the overall objectives of what the NFU's ambitions and objectives are.

We now live in a World where ' direct ' gets results, the days of ' soft-touch ' are over, social media has seen to that.

I agree with the last bit of that from a marketing perspective. The NFU spend about £70k a year in member recruiting in "farming" magazine publications (split almost equally between FG and FW). So this advert is not a one-off its part of the series. They also spend on Facebook.

Personally I'd say FW probably represents their strongest audience (in percentage terms) - so this does come across as PR. FW has massive trade audience and that's why the recruitment industry pay so much to advertise jobs within the industry. Of the 35,000 FW magazines that go out each week, I'd guess less than 3000 go to farmers who aren't NFU members.

Compare to that there are probably 100k UK farmers on here who aren't NFU members and the vast numbers on Facebook. They may not like what is said on here - but its a great place to recruit new members. Certainly if they spent £35k a year on doing it they would get a lot better response!

Clive · Jul 6, 2020

I must have saved circa £10k not being a member this last few years - that's not insignificant

call me old fashioned or even rude if you like but if I'm paying ANYONE 10k I want results........... or at the very least a vote !

mark perego · Jul 6, 2020

Bald Rick said:
Pfft. She’s cute ... and leaves personal messages on my telephone

I would anyway

Treg · Jul 6, 2020

Clive said:
how many “countryside“ members or members only there to get a discount on their insurance etc ?

Not “ having a pop at them“ I I would be genuinely interested to know

I was going to answer 55,499 then I realised I too like the discount on my insurance.

mark perego · Jul 6, 2020

gone up the hill said:
Ha ha you are making it up.

I actually said livestock markets MAY be shut. I did NOT say they would be shut But of course that doesn't suit your narrative.... which is pathetic point scoring and trolling...

Are you still calling/txting your contractor 100+ times a day sid??

NFU own figures.

I will not be naming the office holders/ senior staff who have told me what they really think about you, I understand as well from what they say that they have had no end of complaints from members about your treatment of them/ attitude and conduct!

Which doesn't surprise me after the information you posted on here about someone's situation who had contacted the FCN for help and were then put in touch with you and had told you in confidence but you saw fit to post it on here to try and make yourself look big/clever.. )

And given how you are treating people like your ex contractor you should certainly not be connected with any farming charity like the FCN so think about that!

Can you put each other on ignore Thanks. From the rest of us

Henarar · Jul 6, 2020

Treg said:
I was going to answer 55,499 then I realised I too like the discount on my insurance.

and why not

Clive · Jul 6, 2020

Treg said:
I was going to answer 55,499 then I realised I too like the discount on my insurance.

it would really be a shame if the only way we can make any kind of industry representation viable is by being some sort of farming "Groupon" !

dairyrow · Jul 6, 2020

I think alot of organisations have governance issues. We should have a so many turns and out policy good or bad. So we get as many different views as possible, rather than the same from years of sitting on comittees. We should have a young members area where we give people the tools and skills represent agriculture as a whole as well as their own designated sector. There should be a set of values and a mission statement that they work to as well. Can people vote a no confidence vote on the NFU as a whole and the governance of it?

But surely the one thing we should be doing is buying shares in retailers and putting farmers on their boards as social conscious of them organisations and hopefully get a dividend as well from it.

Tarw Coch · Jul 6, 2020

Treg said:
I was going to answer 55,499 then I realised I too like the discount on my insurance.

You may get a discount on your insurance by being a member but is the quote competitive with other insurers ?

What are the NFU advertising?

Member

Staff Member

Staff Member

Member

Member

Member

Never Forgotten

Member

Member

Member

Member

Staff Member

Staff Member

Member

Member

Member

Member

Staff Member

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0 %

Up to 25%

25-50%

50-75%

75-100%

100% I’ve had enough of farming!

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