- Location
- Shropshire
I suppose we shouldn't be surprised, it is Tesco after all.
AHDB Eat balanced TV ad
- Thread starter topground
- Start date
- Location
- DD9.
Simple message, good start.
Looking fwd to the next ones.....
Looking fwd to the next ones.....
gone up the hill
Member
- Location
- Devon
Well given they are asking people to eat meat/ drink milk but not British meat/milk then imo its pee poor and someone needs to explain why they are just suggesting people eat meat/ drink milk from anywhere in the world and are not pushing eat British meat/ drink British milk..
Oh dear.
https://www.facebook.com/WeEatBalanced
Someone needs to explain to AHDB the first rule of faceache: If a slanging match develops, put another post or two up so that it falls down the page. Don't just leave it there at the top of the page for all to see. Do they have no clue ?
https://www.facebook.com/WeEatBalanced
Someone needs to explain to AHDB the first rule of faceache: If a slanging match develops, put another post or two up so that it falls down the page. Don't just leave it there at the top of the page for all to see. Do they have no clue ?
- Location
- Hammerwich
Yes had some prime time slots between the big soaps. Good work by AHDB.
- Location
- Lincolnshire
Credit where credit is due. I saw it last night. Balanced eating. Good clear concept. Well done AHDB.
Perhaps I expect too much for £1.5 mil.
As someone said on the fb page for this, it looks and sounds like a cold war propaganda film.
The imagery is, like so much of UK ag, stuck in the 1970's. Don't show a joint being carved and a glass of milk. Show some teenagers making a stir fry and a kiddy tucking in to a yoghurt. It may as well have been filmed in sepia.
Most importantly, it studiously ignores the very reason that this campaign has been launched. Livestock and climate change. Which makes it all a bit pointless.
As said earlier, it doesn't matter what we think of it. It is what the young uns think that matters.
As someone said on the fb page for this, it looks and sounds like a cold war propaganda film.
The imagery is, like so much of UK ag, stuck in the 1970's. Don't show a joint being carved and a glass of milk. Show some teenagers making a stir fry and a kiddy tucking in to a yoghurt. It may as well have been filmed in sepia.
Most importantly, it studiously ignores the very reason that this campaign has been launched. Livestock and climate change. Which makes it all a bit pointless.
As said earlier, it doesn't matter what we think of it. It is what the young uns think that matters.
kfpben
Member
- Location
- Mid Hampshire
I am told that it was put before a lot of focus groups in the target markets before release.
Any reference to carbon sequestration in pasture wasn’t possible as most urban consumers surveyed had no idea what pasture was- let alone sequestration!
So the anti-meat brigade, with a budget of bugger all, have managed to get the message across that cows are destroying the planet, yet we, with our huge resources, cannot deliver a counter message ?
Famous person stood in a field.
"Cows eat grass. Grass removes carbon from the atmosphere and stores it in the ground. Save the planet: Eat beef and lamb."
Pretty picture of daisy eating grass.
Send my fee to RABI.
Yeah, I am pretty pee'd with Si and Dave... took the bucks and run
Suffolk Serf
Member
- Location
- Bury/Thetford
Some of you would never be happy unless AHDB went to every home and force fed everyone with meat every night for a budget of £nil. Sheep and cattle prices are rising at the moment, in the middle of veganuary for goodness sake!
The ad is good imho, most people just need help to justify that meat eating is okay, we really are pushing on an open door.
The ad is good imho, most people just need help to justify that meat eating is okay, we really are pushing on an open door.
Last edited:
- Location
- South Molton
Your not the target audience.
I have had marketing campaigns put in front of me before release, I didn't think much of them but they worked really well!
The anti meat brigade do have money, have you not seen the billboards, the vegan advertising over the last few years.
If AHDB do nothing they get moaned at and when they do they get moaned at.
Must really make them want to work for farmers!
2wheels
Member
- Location
- aberdeenshire
aldi have a veggie advert too.
What I said.
It is a natural assumption by a levy payer that this campaign has been launched to respond to the assertion that cows are destroying the planet. We have now been told on this thread that the campaign wont be addressing that issue because it is 'too difficult'.
Do I regard that as 'doing nothing' ? Yes I do.
- Location
- South Molton
But you had to say what you wanted to see and what might be better.
I don't expect AHDB just did it after a 10 minute brain storm!
Can you explain the carbon cycle and sequestration to some with zero knowledge in 30 seconds please.
- Location
- South Molton
That doesn't explain it.see my earlier posts.
So the consumer think the steak they consume in spoons from South America is saving the planet?
You message is already flawed.
Then the "celeb" does something naughty, and that paints you in a bad light and eats massively into you £1.5 million budget.
primmiemoo
Member
- Location
- Devon
There's an animation studio in that there Brizzle that has two celebrity characters that were busy selling sofas. They have done a great job selling cheese over the years. It wouldn't be a surprise if they could explain carbon sequestration in an accessible way.
This advertizing campaign hasn't been launched in response to current farmgate prices for our product.
It has been launched in response to the potential replacement of our product by manufactured alternatives.
If TFF had existed 70 years ago, we would have been having this conversation - this exact same conversation - about wool.
Folks should ponder awhile on the way that one has gone, and decide whether this soporific advert remotely cuts the mustard.