AHDB- let’s let them know.

[gone up the hill]

how much is mince per kg ?
could you afford to sell your animals for the price they would give you if they minced the lot ?
if not then the other joints steaks etc needs promoting as they have to be sold at a higher price or the beef price is going to crash

Problem we have is that the market is changing and we have to change with it.

Take lamb, UK sales are falling because people want quick/ easy meals and quick meals like burgers etc yet the lamb sector has failed to tap into this market.

 

[Henarar]

Problem we have is that the market is changing and we have to change with it.

Take lamb, UK sales are falling because people want quick/ easy meals and quick meals like burgers etc yet the lamb sector has failed to tap into this market.

but its all cheap per KG
can you do beef animals cheaper than you are now ?

 

[gone up the hill]

but its all cheap per KG
can you do beef animals cheaper than you are now ?

You have to follow market trends but I agree joints like steak etc still need to be promoted.

 

[Sid]

Apparently you can mince most of it .

Point is that mince sales is a fast growing market and steaks etc are not, why do you think there is such high demand for cull cows now?

You can mince it all but is that the best return?

So you want to promote the low margin stuff thats already selling rather than the higher margin cuts?
Where is your logic?

 

[Henarar]

GUTH
I give up I am going to go and jump in the river now at least it is well up and I can't swim so it will be quick
cheers

 

[Sid]

GUTH
I give up I am going to go and jump in the river now at least it is well up and I can't swim so it will be quick
cheers

I was going to like that but changed my mind

 

[gatepost]

Of course it matters that the general public know about the work the AHDB do in regards things like new recipes/ meals/ how to cook beef/lamb etc etc, part of the AHDB's remit is to advertise/ promote our meats to the end user so if the end users don't know about this work ( which most don't ) then something is very wrong with the way the AHDB are promoting their work/ websites etc etc.

Ah' I see what you were getting at, I thought you meant 'know about AHDB', not what they are doing via promotional work, any amount of stuff fed through the trade, but can you get the trade to use it? I suggested last year via TTF that if we all posted/shared a recipe a week on FB then we might start to get some wider coverage, AHDB have done the leg work, we could help ourselves, its only a start, but it appears that social media is the way to go, even to an oldie like me.

 

[gatepost]

Problem we have is that the market is changing and we have to change with it.

Take lamb, UK sales are falling because people want quick/ easy meals and quick meals like burgers etc yet the lamb sector has failed to tap into this market.

Quite right, but you have to add that people don't want lamb fat, so the chops on the shelf last week at £11.65/kg which were half fat and bone are not increasing sales or repeat custom. where as the leg steaks at £12.65/kg looked good value by comparison no fat no bone. I guess we both want to halt/slow the decrease in sales, it's just that I don't see promotion as the sole answer, we have to take responsibility for the raw product.

 

[Sandpit Farm]

This forum has taught me so much. One of the most significant things is not to listen to that mush spouted by GUTH.

 

[gone up the hill]

This forum has taught me so much. One of the most significant things is not to listen to that mush spouted by GUTH.

Well im correct on this issue and most farmers agree with me.

I wish that premium joints like steaks etc were selling a lot better than mince but the market is changing, either adapt with it or die out like village blacksmiths.

No doubt about it UK lamb sales are falling rapidly, ( as official figures show ) the young people are turning against it, either do something about it or the price of lamb at the farm gate will be even lower than now.

You might have your head stuck in the sand but most of us have not!

 

[gone up the hill]

but its all cheap per KG
can you do beef animals cheaper than you are now ?

Why will more mince sales mean that farm gate prices will have to drop?

More demand for beef the higher the price, if you concentrate on things like steaks and people aren't buying them then demand will fall and then farm gate prices will fall.

 

[bovine]

No doubt about it UK lamb sales are falling rapidly, ( as official figures show ) the young people are turning against it, either do something about it or the price of lamb at the farm gate will be even lower than now.

My problem with lamb is its so expensive. That's why we eat very little. It's the most expensive Sunday roast by quite a margin. A couple of lamb chops don't fill me up whereas 2 pork chops is a feast and vastly cheaper. I also don't generally eat it at lambing time as it smells rather like sheep.

We do eat a lot of mince, but value needs to come from the full carcase and if that means being more innovative with less popular cuts then that's great. Mince devalues a carcase. A small roast on a work night builds value.

I don't expect you to listen.

 

[RobFZS]

The dairy lot was nailing it about 12/18 months ago, arranging local workshops on farms, not had any for the last 12 months now, dunno what happened there

 

[kiwi pom]

Well im correct on this issue and most farmers agree with me.

I wish that premium joints like steaks etc were selling a lot better than mince but the market is changing, either adapt with it or die out like village blacksmiths.

No doubt about it UK lamb sales are falling rapidly, ( as official figures show ) the young people are turning against it, either do something about it or the price of lamb at the farm gate will be even lower than now.

You might have your head stuck in the sand but most of us have not!

You said a while ago that all you need to do is advertise more and problem solved though?
Anyway as you've said Beef and Sheep need more levy money spending on advertising (especially on cheaper cuts) and less on training and education, that's a good start although some levy payers on here are disagreeing already.
So what about Cereals, Pork, Dairy, Horticulture and Potatoes, how are you going to help them. Being on the main board you cant concentrate on one area you have to deal with everyone, right?
Not having a go, you have strong opinions and that's great but I think the job may be a little harder than you think.

 

[Henarar]

My problem with lamb is its so expensive. That's why we eat very little. It's the most expensive Sunday roast by quite a margin. A couple of lamb chops don't fill me up whereas 2 pork chops is a feast and vastly cheaper. I also don't generally eat it at lambing time as it smells rather like sheep.

We do eat a lot of mince, but value needs to come from the full carcase and if that means being more innovative with less popular cuts then that's great. Mince devalues a carcase. A small roast on a work night builds value.

I don't expect you to listen.

Buy half a lamb from a farmer then

 

[bovine]

Buy half a lamb from a farmer then

TBH I have a lamb and a pig in the freezer............

 

[franklin]

What would be more interesting would be instead of all of us applying, if one of us applied and everyone else wrote in as levy payers, with the amount they contribute in levy, to support them. I suspect that would be quite exciting for them.

 

[Sandpit Farm]

Well im correct on this issue and most farmers agree with me.

I wish that premium joints like steaks etc were selling a lot better than mince but the market is changing, either adapt with it or die out like village blacksmiths.

No doubt about it UK lamb sales are falling rapidly, ( as official figures show ) the young people are turning against it, either do something about it or the price of lamb at the farm gate will be even lower than now.

You might have your head stuck in the sand but most of us have not!

They must know something I don’t. After all sheep farmers voted for BREXIT when 40% of lamb goes to Europe via France.

This is not a BREXIT issue of course.

I was at that Exeter meeting last year and I listened to how AHDB were marketing spiced minced lamb as ‘Keema’.... I then listened to a farmer sat just across from me asking why we were just marketing to ‘ethnics’....

...who’d believe that even ‘non ethnics’ are welcome to eat a lamb dish that isn’t shepherds pie or lamb stew!!

But perhaps I’m ‘out of touch’.

 

[Sandpit Farm]

Just to reiterate an important point for a Gazilienth time.....

European law would prevent a levy body from marketing British product. It would have to be European.

So maybe things WILL change with the way AHDB market product after BREXIT. Maybe this will also make up for the drop in trade with France for lamb......

 

[M-J-G]

Wish we could mince GUTH...

I think he's doing a good enough job of that himself.