Dealer changes again the north or england & south of Scotland

hally

Member
Location
cumbria
Yeah not overly sure why they are losing so many franchises.

Can only be good news for Johnstone’s though, big catchment area for Fendt.
Seems a strange move as Johnston’s have no presence in the north east so someone else must be involved over there
 

jackstor

Member
Location
Carlisle
Carrs’s have had Fendt taken off them but are covering Newtown Stewart instead of Davidson’s with MF.
Ancroft and Brockhills covering the east side for fendt.
 

Cowabunga

Member
Location
Ceredigion,Wales
it seems Agco, may be letting go of the MF brand to an interested party, and the shake up and sort out is to pave the way for plans ahead
There's something very wrong with AGCO if they are. MF is the jewel in their crown and the only truly worldwide 'global' brand they have and it is very well known universally. MF is AGCO.

I don't believe that AGCO is going to offload MF, now or well into the foreseeable future.

What is the basis of this oft-repeated rumour? I bet it emanates from rival brand's propaganda in some way.

On the other hand of course, all this reorganisation of several brand's dealerships, constantly chopping and changing, breeds some fanciful ideas in people's heads. Is Deere fattening itself up for a sale? It is certainly culling and changing dealers at least as fast as any other. Of course it's not for sale.
 

Pennine Ploughing

Member
Mixed Farmer
Location
North Cumbria
There's something very wrong with AGCO if they are. MF is the jewel in their crown and the only truly worldwide 'global' brand they have and it is very well known universally. MF is AGCO.

I don't believe that AGCO is going to offload MF, now or well into the foreseeable future.

What is the basis of this oft-repeated rumour? I bet it emanates from rival brand's propaganda in some way.

On the other hand of course, all this reorganisation of several brand's dealerships, constantly chopping and changing, breeds some fanciful ideas in people's heads. Is Deere fattening itself up for a sale? It is certainly culling and changing dealers at least as fast as any other. Of course it's not for sale.
Kubota is the name in the frame for buying MF
 

Chris F

Staff Member
Media
Location
Hammerwich
Here is the press release :

AGCO Announces Further Brand Re-alignment

Effective 1st October 2020, AGCO has agreed changes with existing dealer partners in N England and S. Scotland on the distribution of the Fendt and Massey Ferguson brands. These changes, which will be fully implemented by 1st April 2021, support AGCO’s long-term strategy driving brand exclusivity, full-line responsibility, and appropriate brand bundling to support the growth of each brand.


Under these changes, Carrs Billington Ltd becomes an exclusive Massey Ferguson dealer, and will focus their extensive organisation across an extended territory in SW and SE Scotland. Carrs Billington Ltd will continue to operate from established Massey Ferguson outlets in Annan, Carlisle, Penrith, Morpeth, Hexham and Barnard Castle, and anticipate another location will open in SW Scotland to support a strengthening of the overall Carrs Billington Ltd business in this extended area.

The distribution of Fendt products will be via three existing AGCO dealers. Johnston Tractors Ltd will add the Fendt franchise to the Valtra franchise already held in Carlisle, Penrith and Dumfries, while Brockhills of Yorkshire Ltd will extend their existing Fendt responsibilities further north, serviced from their depot in Thirsk. Ancroft Tractors Ltd will also extend their Fendt territory south from the Berwick-upon-Tweed and Kelso depots to complete the full coverage of the brand across the area, while also continuing their long-established representation of Massey Ferguson.

“These new distribution arrangements are the latest changes that will strengthen brand dedication and continue to deliver market share growth for each of our brands” outlines Mark Casement, Director Distribution Management for AGCO. “We have a clear strategic direction that places an emphasis on maximising brand exclusivity while always improving dealer viability, and we are pleased to make these changes while offering all our valued partners the opportunity to grow their business with us in the years ahead. We are confident that this focus will continue to develop the excellent customer-centred support that customers across the area enjoy and expect from our dedicated dealer partners.”
 

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