Dealer changes again the north or england & south of Scotland

[jh.]

Its not impossible but as the Duck said its AGCO's baby & there is a bigger presence worldwide of Massey equipment than Fendt several times over.
esp in the likes of south america where i presume Fendt isnt even there ?

Can anyone find a breakdown of agco sales by brand for America. Looks like they have agco badged fendts over there as well as green ones and Massey

 

[jackstor]

Chandlers losing Fendt, really ????

It’s what I was told but I shouldn’t have posted it on here incase it’s incorrect

 

[jh.]

It’s what I was told but I shouldn’t have posted it on here incase it’s incorrect [emoji85]

Dont see why its a discussion board, so take everything with a pinch of salt until the signs get swapped at the dealerships .

I think its clear there are changes going on . No idea if it's Massey to get sold off or just splitting multi franchise dealers up but things change .

Not really sure what Massey bring to the agco game now . Fendt bring gearbox , valtra the engine and transmissions. Massey seem to be a bit of a pick and mix brand these days and that's coming from someone with few of them . Add that to no longer being on agco stand at some shows and new model not getting a vario for so long does make me think it could go to likes of Kubota soon .

It is something like this for America id like to see .

 

[Albertan]

My thinking to the separation of the Fendt franchise from the MF dealers is because there is a conflict of the machinery, foragers and combines with the different prices for the same products in different badges and if you look at the Carr’s group with krone machinery and foragers Vs. Fendt it’s a no brainer for Agco to give it to Johnston’s as they have no forage or combines to sell since losing John Deere.

Yes, I would agree... AGCO want more market share regardless especially in their grass range, so it makes a lot of sense for them to have competing dealers in the same area selling machines under the AGCO umbrella but from a different brand. The Katana chopper hasn’t made much of an impact into the UK Forager market yet but I can imagine Fendt are keen to change that and the dealers play an important part in that.

 

[hally]

My thinking to the separation of the Fendt franchise from the MF dealers is because there is a conflict of the machinery, foragers and combines with the different prices for the same products in different badges and if you look at the Carr’s group with krone machinery and foragers Vs. Fendt it’s a no brainer for Agco to give it to Johnston’s as they have no forage or combines to sell since losing John Deere.

P

Ive been rather busy of Late
Yes according to Ancrofts Rep today they tech cant sell me New tractors anymore
its a load of Tosh as i could buy one from CARRS before so whats the difference?
Makers cant force your hand thats illegal.
The almighty Green/Yellow folks pushing dealers for sales there never going to achieve
I feel for the dealers & then us the customer as your never going to get the same service from a Dealers Base some 70-100miles away than on your doorstep.
There is more too some of the story that whats being put out in the media but its not for me too say it.
After all it could be just Pub Gossip who knows...

Lets see how much the Makers are squeeling when all our subs hit a 50% reduction in 4 years time.

Last time Fendt tried to force me to another dealer I bought a jd, never been back . It’s my money and I will spend it where I want.

 

[Cowabunga]

Yes, I would agree... AGCO want more market share regardless especially in their grass range, so it makes a lot of sense for them to have competing dealers in the same area selling machines under the AGCO umbrella but from a different brand. The Katana chopper hasn’t made much of an impact into the UK Forager market yet but I can imagine Fendt are keen to change that and the dealers play an important part in that.

AGCO made a massive mistake investing in the Katana. No dealer wants it. The market is saturated and the investment was a decade too late. It is never going to make an impact on the forager market and to dream otherwise is being in cloud-cuckoo land. It may well be an excellent machine but so are its rivals who are very well established and hungry for business.

As for the unlikely imperative for MF to be sold, which I reckon will only be the case if the market for tractors collapses globally for an extended period [not impossible], then the front runner has to be Tafe, whose owner already owns around 20% of AGCO. She would not wish any rival brand [to Tafe or MF] to get a hold of it.

MF's market share isn't where it should be in many countries, but that is mostly down to poor marketing decisions, a somewhat arrogant attitude to their customers by midland's based International control over the years [now well and truly extinguished and moved to France which may or may not have improved things], and an over-complicated driver interface on some models, especially their bread and butter models. With mother regulations, every company is forced to implement some safety protocols but the implementation should be as simple as possible for the driver.

 

[Chae1]

Its not impossible but as the Duck said its AGCO's baby & there is a bigger presence worldwide of Massey equipment than Fendt several times over.
esp in the likes of south america where i presume Fendt isnt even there ?

Do you even get MFs in north America, Canada?

Are they not marketed under challenger brand?

Not sure how popular they are in rest of world. Europe.

 

[2wheels]

Do you even get MFs in north America, Canada?

Are they not marketed under challenger brand?

Not sure how popular they are in rest of world. Europe.

never saw any in canada, was all case, jd and the odd nh.

 

[Cowabunga]

Do you even get MFs in north America, Canada?

Are they not marketed under challenger brand?

Not sure how popular they are in rest of world. Europe.

Massey Ferguson even have a new tractor factory at Jackson Minnesota USA. Plus they have their major hay equipment factory at Hesston, Kansas.

English United States

Massey Ferguson is a Global Leading Brand of Agricultural Machinery.

www.masseyferguson.us

https://www.youtube.com/results?search_query=massey+ferguson+hesston

 

[Fish]

Massey Ferguson even have a new tractor factory at Jackson Minnesota USA. Plus they have their major hay equipment factory at Hesston, Kansas.

English United States

Massey Ferguson is a Global Leading Brand of Agricultural Machinery.

www.masseyferguson.us

https://www.youtube.com/results?search_query=massey+ferguson+hesston

That plant at Jackson pumps out Fendt and challenger tractors and twin tracks as well

 

[grass man]

AGCO made a massive mistake investing in the Katana. No dealer wants it. The market is saturated and the investment was a decade too late. It is never going to make an impact on the forager market and to dream otherwise is being in cloud-cuckoo land. It may well be an excellent machine but so are its rivals who are very well established and hungry for business.

As for the unlikely imperative for MF to be sold, which I reckon will only be the case if the market for tractors collapses globally for an extended period [not impossible], then the front runner has to be Tafe, whose owner already owns around 20% of AGCO. She would not wish any rival brand [to Tafe or MF] to get a hold of it.

MF's market share isn't where it should be in many countries, but that is mostly down to poor marketing decisions, a somewhat arrogant attitude to their customers by midland's based International control over the years [now well and truly extinguished and moved to France which may or may not have improved things], and an over-complicated driver interface on some models, especially their bread and butter models. With mother regulations, every company is forced to implement some safety protocols but the implementation should be as simple as possible for the driver.

Have some models of the katana been withdrawn of the market?

 

[Cowabunga]

Have some models of the katana been withdrawn of the market?

No idea. None around these parts. Mostly Claas with a few Deere and a sprinkling of Krone. New Holland used to have a few around in the 1990's but they seem to have vanished over the last decade or more.

I suspect that whenever a Katana is offered to a farmer, Claas or Krone come in and blow it out of the water with a vastly superior deal. I suspect that the Fendt dealers try and avoid being lumbered with a Katana at all costs. Not because it is a bad machine but because they know it is a hard sell and that they will need to commit to spares and 24 hour service for the thing and eventually might be expected to buy one back.
However, you might find an enthusiastic dealer that is motivated to get multiple units out on the ground in their area, but I am not aware of any. It's a bit of a specialist job that ties up massive amounts of capital for inadequate margins.

 

[hutch123]

I think they already own a serious stake in mf, or their owners do iirc.

They do. I think they'll take MF of AGCO soon.

 

[Albertan]

Don’t disagree that Fendt have tried to enter a well developed market with the Katana but they will have invested heavily in it and nobody can deny they are heading for full line status. They have tractors, combine, foragers, grassland equipment and more recently telehandlers. SW Scotland is a largely grass area and will be one of the biggest areas for new Self Propelled Forager Sales in the UK, Claas have historically dominated the numbers but the competition are starting to slowly steal one or 2 away from them. Whether the dealer wants to participate in selling them or not, you can bet your bottom dollar that AGCO will make it so the dealer has a hard time not selling them. All the full liners are pushing their dealers to live off volume bonus and kick backs, and to take full advantage of them you have to sell and service the full range of products. One thing is for sure, if I was currently a Fendt dealer and selling Krone I would be worried.... they will have to decide what way they want to go. Same thing happened with Deere and Claas and AGCO look to be following suit.

 

[Chae1]

Fendt dealer up here used to be Krone.

 

[yellowRock]

McNae's in Ayrshire sell both Fendt and Krone

 

[barleybasher]

Every Brand wants to be full line - not sure it stacks up when you add it all up!

 

[jondear]

Davy Broon to replace Fendt, Nuffield to replace Valtra.

I didn't know Davey Broon owned a fendt!

 

[Highway star]

I can't see how mf could be split from the agco group really, as the MF global range shares platforms with valtra A series, and the 67/77 series share Dyna VT axles with fendt. So quite amalgamated really

 

[Highway star]

I think logistically class would be the biggest beneficiary to purchase mf as they own half of their transmission factory