Doesn’t affect us. Just the USA as google in Europe is a different business to google in America. Same company but different registration. May filter out this way in the future but not now. It’ll only affect new phones in the US in the coming months. You’ll be unaffected.
I'm not sure that's entirely the case; it's not just Google software from the US that is in their phones; there are a number of hardware components that are US sourced that may well be affected by the ban too. There's a BBC article here which suggests 2 front end modules and the storage maybe affected; I guess the storage may be relatively easy to work around but I'm not so sure about the other components.
Obviously this won't affect any phones already built as they already contain these bits but I wonder if the longer term supply of their phones into countries which are not part of the Trump games may also be significantly affected?