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Millennials love dairy...

The Business Barn

Member
A £1.2 million consumer campaign aimed at reminding the public of its love for dairy found that 11% of 26-41-year-olds were less likely to replace dairy products with alternatives – well ahead of expectations.

The campaign, jointly funded by AHDB Dairy and Dairy UK, created a spoof government agency – the Department of Dairy Related Scrumptious Affairs – and focused on digital marketing, a move away from the more traditional approach seen in previous industry campaigns.

“We took a bit of a risk moving away from traditional formats but the results exceeded all expectations,” said AHDB head of crops and dairy marketing Rebecca Miah.

View the full article on The Business Barn >>>
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How is your SFI 24 application progressing?

  • havn't been invited to apply

    Votes: 28 35.9%
  • have been invited to apply

    Votes: 14 17.9%
  • applied but not yet accepted

    Votes: 28 35.9%
  • agreement up and running

    Votes: 8 10.3%

Webinar: Expanded Sustainable Farming Incentive offer 2024 -26th Sept

  • 2,430
  • 50
On Thursday 26th September, we’re holding a webinar for farmers to go through the guidance, actions and detail for the expanded Sustainable Farming Incentive (SFI) offer. This was planned for end of May, but had to be delayed due to the general election. We apologise about that.

Farming and Countryside Programme Director, Janet Hughes will be joined by policy leads working on SFI, and colleagues from the Rural Payment Agency and Catchment Sensitive Farming.

This webinar will be...
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