Millennials love dairy...

[The Business Barn]

A £1.2 million consumer campaign aimed at reminding the public of its love for dairy found that 11% of 26-41-year-olds were less likely to replace dairy products with alternatives – well ahead of expectations.

The campaign, jointly funded by AHDB Dairy and Dairy UK, created a spoof government agency – the Department of Dairy Related Scrumptious Affairs – and focused on digital marketing, a move away from the more traditional approach seen in previous industry campaigns.

“We took a bit of a risk moving away from traditional formats but the results exceeded all expectations,” said AHDB head of crops and dairy marketing Rebecca Miah.

View the full article on The Business Barn >>>

 

[Stinker]

What does that even mean?

 

[Ballygreenan]

What does that even mean?

It means that the trend among the 'youfs' of today to stear away from dairy products has been reversed!

 

[MF 168]

Oh dear, cue the vegtards getting all upset. Their claims that dairy has had its day don't look great so.