"You can taste when they have access to the outdoors" Sunday Times 1/2 Page Advert

[Water Wheel]

Who is behind the half page ad in The Sunday Times today ?

Picture of grazing cows , "You can taste when they have access to the outdoors" Newbury, Berkshire is all it says.

I graze as much as I can 180+ days a year, so not an issue for me.

 

[dinderleat]

Waitrose I think

 

[Lofty1984]

Saw a tv ad for it the other day too

 

[matthew]

Who is behind the half page ad in The Sunday Times today ?

Picture of grazing cows , "You can taste when they have access to the outdoors" Newbury, Berkshire is all it says.

I graze as much as I can 180+ days a year, so not an issue for me.

Waitrose ad for cream on the opposite half page.

 

[Fedupfarmer]

We Graze here for as long as the weather allows.But to me this Advert is very misleading.

 

[Bald Rick]

We Graze here for as long as the weather allows.But to me this Advert is very misleading.

It’s just marketing.

Nothing wrong with housed herds and I very much doubt anyone could taste any difference

 

[Water Wheel]

Does that mean Waitrose has no housed herds supplying it?

 

[Fedupfarmer]

It’s just marketing.

Nothing wrong with housed herds and I very much doubt anyone could taste any difference

That's what I meant.

 

[DrWazzock]

We could always taste when the house cow went onto silage. Not unpleasant , just different. What was she supposed to eat all winter?

 

[Horn&corn]

Few Waitrose farms round here. All grazed now and need to show a certain percentage of the ration comes from grazed grass. Spot drive by inspection sometime during the year to ensure compliance

 

[teslacoils]

You can't taste it.

 

[frederick]

I'm not certain much Waitrose milk at the moment has the benefit of grazing. Bit of a bizarre advert you can't taste it today because they certainly aren't.

 

[chaffcutter]

We had a four pint container of milk last week that was completely different in taste to the other one bought at the same time. Don’t know quite what it was but cows had definitely been on something a bit different.

 

[Tim G]

We've a customer who thinks they can taste a difference when our cows are on silage, and as a result won't buy our milk through the winter.
I don't believe they can to be honest, it took near 8 wks of the cows being in before they noticed, and I'd been buffer feeding them for much of the summer too. They go onto supermarket milk for the winter months although I did point out that most cows would be eating silage through the winter.

 

[Two Tone]

I like drinking milk and I can assure anybody that what and where a cow eats definitely affects its taste.

Most won't realise it because the Dairy wholesalers mix it all up as well as homogenising it.

I used to be a dairy farmer and we drank our own milk. As soon as the herd was winter housed, or we altered the ration, the flavour changed.
More interestingly, whenever I stayed at another dairy farm, their own milk tasted different to ours and they always said the same when they stayed with us.

Different milk from different dairy farms varies in taste just as much as different beers from different breweries.


Our milk now comes bottled from an independent dairy farm (Unhomogenised) and is so much tastier than anything from any supermarket.
I can instantly tell the day that they turn their cows out by the taste of it.

 

[Barleycorn]

Ironically Waitrose is just shutting its own dairy herd at Leckford Estate. Some clever bloke suggested building it on the edge of the Estate on an old wartime aerodrome. It was planned for all year housing, and now Waitrose wants grazing there is nowhere like enough land within cows walking distance.

 

[Highland Mule]

It’s just marketing.

Nothing wrong with housed herds and I very much doubt anyone could taste any difference

Would be interesting for someone like yourself to ask the ASA to investigate. If Waitrose have put that in their advert they should be prepared to prove it's true. Go on, I dare you !

 

[Bald Rick]

Would be interesting for someone like yourself to ask the ASA to investigate. If Waitrose have put that in their advert they should be prepared to prove it's true. Go on, I dare you !

Well I wouldn't simply because the more dairy products the supermarkets can punt, the better.

 

[kiwi pom]

You can certainly taste and smell the difference but it does vary from farm to farm and silage/ration quality.
Pop the manway door on some silo's as the milk is emptied and you can smell silage or other winter feed crops.
Those who test milk quality use taste and smell a lot. I had to do a short lesson on it years ago and am hopeless at it but even I could smell the difference.
One of the cheese makers told me they like to make their major orders in spring/ summer as (they say) the quality drops when herds start buffer feeding.
If it's all mixed in together at a processor, it will all taste the same.
Individual farms bottling on site, regardless of pasteurising or homogenising will all taste a little different.