CNH Breakup

[Orionn4444]

Just heard that CNH is breaking up, splitting the industrial side from the ag side

Does anyone have any details on any of this, man at the pub says case is to become premium machine, reintroduce Steyr as a mid class and NH to be poor man's horse and to lose T8 and T9 ranges...All of which I find very hard to believe unless CNH has went completely wahoo

 

[Matt77]

I’ve always said the red was better than the blue I’ll be watching this!

 

[Orionn4444]

I’ve always said the red was better than the blue I’ll be watching this!

I think they're both as good as each other, just depends on personal preference... Or which dealer is keener

 

[nick...]

I’ve heard as mentioned above.case to compare to fendt as premium brand,steyr mid range and nh bottom of the pile.
Nick...

 

[agrimax]

https://www.agweb.com/article/cnh-industrial-will-split-highway-and-highway-businesses

 

[Orionn4444]

I’ve heard as mentioned above.case to compare to fendt as premium brand,steyr mid range and nh bottom of the pile.
Nick...

Is that not suicide in the UK with NH having the lion's share of the market?

 

[rob1]

so after becoming one brand to "save money on admin and development costs" they are now splitting the business to "save money", perhaps they have seen Fendt sell stuff to farmers who want to be seen driving a label in the same way folk want Merc or bmw and think we will have some of that, lets just add £20,000 to the price and tell them its worth it

 

[Drillman]

Cool I will flog my premium Case tractor and buy a shiny new “new Holland” with change to spare then??

case have a way to go I think.

was looking at a couple tractors on local main dealer websites today one a case the other a NH spec wise they were as close as it’s possible to get but blue one was 12k more!

 

[Matt77]

Cool I will flog my premium Case tractor and buy a shiny new “new Holland” with change to spare then??

case have a way to go I think.

was looking at a couple tractors on local main dealer websites today one a case the other a NH spec wise they were as close as it’s possible to get but blue one was 12k more!

I’ve always found this, hence we have reds, they have always been cheaper spec for spec, I don’t think I’d describe my Pumas as premium tractors I’m quite happy spending long days in them but premium

 

[Drillman]

I’ve always found this, hence we have reds, they have always been cheaper spec for spec, I don’t think I’d describe my Pumas as premium tractors I’m quite happy spending long days in them but premium

Must admit I think we mite end up going red mainly due to price.

 

[daveydiesel1]

Just heard that CNH is breaking up, splitting the industrial side from the ag side

Does anyone have any details on any of this, man at the pub says case is to become premium machine, reintroduce Steyr as a mid class and NH to be poor man's horse and to lose T8 and T9 ranges...All of which I find very hard to believe unless CNH has went completely wahoo

That doesnt make sence seein as ther all the same tractor basicly plus steyr looks smarter than case or nh and they always use the line case betr than nh cause its assembled at steyr plant so therefore if any o them is to be premium it would surely be the steyr. Are they gonna start sellin steyr here again cause that be just sweet. Imagine if they brought out a metallic version of that ?

 

[ARW]

So I will have to sell my worthless trusty NH and buy a steyr as an upgrade? And my battered case Mx will be the premium machine

 

[ollandroverman]

The article above makes no reference to the market positioning of Case, Steyr or New Holland
Is that bit just gossip?

 

[Orionn4444]

The article above makes no reference to the market positioning of Case, Steyr or New Holland
Is that bit just gossip?

That's what I was trying to find out! One man I have spoken to has apparently heard from two dealers that it's true....I think he's talking out his rear

 

[Red Fred]

My Stockman Special has suddenly gained £10,000 (making it worth £10,001) and become an instant classic. Wonder where I left the doors?

 

[agrimax]

No mention of the blue Fiats,just CaseIH and Steyr as premium brands........

Steyr to be positioned as premium brand

Expect to see increased levels of differentiation between the Case IH and Steyr tractor brands in the near future and CNH Industrial is close to launching a new sub-100hp global platform tractor range. These and more new products are all part of a five-year strategic business plan by CNH...

www.profi.co.uk

 

[daveydiesel1]

No mention of the blue Fiats,just CaseIH and Steyr as premium brands........

Steyr to be positioned as premium brand

Expect to see increased levels of differentiation between the Case IH and Steyr tractor brands in the near future and CNH Industrial is close to launching a new sub-100hp global platform tractor range. These and more new products are all part of a five-year strategic business plan by CNH...

www.profi.co.uk

Think the steyr will be top of the charts, they already only sell there puma sized tractors in cvt which is premium kinda status

 

[Willie adie]

I was always led to believe that case was a " deluxe edition of a Ford"

 

[Greythundercloudys]

Surely the case and new holland tractors are the identical, bar the colour. I'm in the process of buying a case.

 

[Lincsman]

If it means farmers give them more money for the same thing then why wouldn't they? my wheat is premium stuff but the mills dont see any bragging rights in paying extra for it... I need to get a marketing budget set up!