Exlana ''Data Driven '' Sale 1/8/23

Tim W

Member
Livestock Farmer
Location
Wiltshire
Exlana ''Data Driven'' Sale is at Jct 27 of M5 next Tuesday for all those that want to stop loosing money with wool
Queries to [email protected] 07880 983593

Proven data, high health status , delivery & a good backup service all lead to customer satisfaction ---reflected in the fact that pre sale orders are higher than ever this year and it looks like 65% of sales will again be to direct online buyers


If you can't get there you can still buy good commercial wool shedding tups online at www.exlana.co.uk
 

Attachments

  • Elite sale 2023 catalogue with video links.xlsx
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He sold for £2100
Averaged £1077
7 rams unsold in the ring
3 of those sold afterwards
Impressive results again!
Tim I've always wondered what your/Improved sheep genetics view is on people selling Exlana Rams or breeding ewes that's they've bred themselves out of Rams/stock originally bought direct?
Is it seen as cashing in on your intellectual property (through your recording and selecting) as it were? Or is it seen as just a good thing that the reach of the breed is growing albeit through other people's sales/breeding?

I know some bull breeders feel that they should get a small Royalty if another farmer starts selling bulls marketed on the strength of name of the sire that they've bought from said breeder
 

Sharpy

Member
Livestock Farmer
Impressive results again!
Tim I've always wondered what your/Improved sheep genetics view is on people selling Exlana Rams or breeding ewes that's they've bred themselves out of Rams/stock originally bought direct?
Is it seen as cashing in on your intellectual property (through your recording and selecting) as it were? Or is it seen as just a good thing that the reach of the breed is growing albeit through other people's sales/breeding?

I know some bull breeders feel that they should get a small Royalty if another farmer starts selling bulls marketed on the strength of name of the sire that they've bought from said breeder
Perhaps the other farmer should be paid by the original breeder for advertising his stock?
BTW I have no skin in this game, just thinking it cuts both ways.
Edit. I have just read @Tim W reply below, didn't realise the full situation.
 
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Tim W

Member
Livestock Farmer
Location
Wiltshire
Impressive results again!
Tim I've always wondered what your/Improved sheep genetics view is on people selling Exlana Rams or breeding ewes that's they've bred themselves out of Rams/stock originally bought direct?
Is it seen as cashing in on your intellectual property (through your recording and selecting) as it were? Or is it seen as just a good thing that the reach of the breed is growing albeit through other people's sales/breeding?

I know some bull breeders feel that they should get a small Royalty if another farmer starts selling bulls marketed on the strength of name of the sire that they've bought from said breeder

The Exlana brand is not just about a sheep with a pretty skin and four legs ---it's about
  • Proven data collected over many generations
  • A proper statistical analysis of this data
  • Good & tested health status
  • Good professional backup service
  • Ongoing R&D work into traits that are often ignored (parasite problems/efficiency/shedding ability etc)
These things and our reputation have been put at risk by a few others simply selling rams under the Exlana name when they have been reared on lush/clean pasture, wormed frequently , generally given an easy life with no recording and are of unknown health status

Which is why we have taken a trademark out to protect the Exlana brand
It is a breach of that trademark to sell Exlana stock unless you have our permission

In practice it means that you cannot sell Exlana rams unless they were originally bought from SIG Ltd
 

neilo

Member
Mixed Farmer
Location
Montgomeryshire
The Exlana brand is not just about a sheep with a pretty skin and four legs ---it's about
  • Proven data collected over many generations
  • A proper statistical analysis of this data
  • Good & tested health status
  • Good professional backup service
  • Ongoing R&D work into traits that are often ignored (parasite problems/efficiency/shedding ability etc)
These things and our reputation have been put at risk by a few others simply selling rams under the Exlana name when they have been reared on lush/clean pasture, wormed frequently , generally given an easy life with no recording and are of unknown health status

Which is why we have taken a trademark out to protect the Exlana brand
It is a breach of that trademark to sell Exlana stock unless you have our permission

In practice it means that you cannot sell Exlana rams unless they were originally bought from SIG Ltd

Good luck with that. Plenty of ‘Aberfield’ rams still being sold by every Tom, Dick and Harry that has some Texel ewes and a BFL tup.
 
The Exlana brand is not just about a sheep with a pretty skin and four legs ---it's about
  • Proven data collected over many generations
  • A proper statistical analysis of this data
  • Good & tested health status
  • Good professional backup service
  • Ongoing R&D work into traits that are often ignored (parasite problems/efficiency/shedding ability etc)
These things and our reputation have been put at risk by a few others simply selling rams under the Exlana name when they have been reared on lush/clean pasture, wormed frequently , generally given an easy life with no recording and are of unknown health status

Which is why we have taken a trademark out to protect the Exlana brand
It is a breach of that trademark to sell Exlana stock unless you have our permission

In practice it means that you cannot sell Exlana rams unless they were originally bought from SIG Ltd
That's interesting, I hadn't realised it was such a problem/taken so seriously but I see where your coming from.
So if your an unapproved breeder or commercial farmer selling sheep that were bred in house from a trade mark exlana, what are you allowed/supposed to call them? Exlana cross? Generic shedding sheep?
 
Perhaps the other farmer should be paid by the original breeder for advertising his stock?
BTW I have no skin in this game, just thinking it cuts both ways.
Edit. I have just read @Tim W reply below, didn't realise the full situation.
Thats a novel viewpoint I'll put that to the bull breeder next time! It's just good publicity for his quality genetics
 

Bury the Trash

Member
Mixed Farmer
Good luck with that. Plenty of ‘Aberfield’ rams still being sold by every Tom, Dick and Harry that has some Texel ewes and a BFL tup.
Can of Worms i should think.

could call them 'Exlana look a likes' ? :D


the business/ person who bought the 2k one will be understandably /logically at least saving their own Ram Lambs back next year as well as Ewes ......... Only problem with that sort of money is genuine Younger /newer entrants/business builders with out 'external resources' will be again be priced out possibly.

Seriously Interesting Subject though ,because who genuinely into it,with scruples (good old fashioned word not use d much these days ) would not want to pay back into the industry the Breeders of good stock.
 
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Bury the Trash

Member
Mixed Farmer
He sold for £2100
Averaged £1077
7 rams unsold in the ring
3 of those sold afterwards
being cynical I do wonder if (any sort of ) 'Subsidy' money makes a difference .

He looks a cracking Ram but more to the point with such 'pedigree ' worth it for what he will , given the chance, pass on ...i will hastily add .
 

farmerm

Member
Location
Shropshire
Can of Worms i should think.

could call them 'Exlana look a likes' ? :D


the business/ person who bought the 2k one will be understandably /logically at least saving their own Ram Lambs back next year as well as Ewes ......... Only problem with that sort of money is genuine Younger /newer entrants/business builders with out 'external resources' will be again be priced out possibly.

Seriously Interesting Subject though ,because who genuinely into it,with scruples (good old fashioned word not use d much these days ) would not want to pay back into the industry the Breeders of good stock.
"Exlana type"
 

Hampton

Member
BASIS
Location
Shropshire
Can of Worms i should think.

could call them 'Exlana look a likes' ? :D


the business/ person who bought the 2k one will be understandably /logically at least saving their own Ram Lambs back next year as well as Ewes ......... Only problem with that sort of money is genuine Younger /newer entrants/business builders with out 'external resources' will be again be priced out possibly.

Seriously Interesting Subject though ,because who genuinely into it,with scruples (good old fashioned word not use d much these days ) would not want to pay back into the industry the Breeders of good stock.
My neighbour has gone heavily into woolshedders.
He has some very interesting plans in what he is trying to breed
 

Bury the Trash

Member
Mixed Farmer
My neighbour has gone heavily into woolshedders.
He has some very interesting plans in what he is trying to breed
Taken as a starting point , No wool saves a lot of money. We shear our own but those paying shearers will be well out of pocket .
that's on top of those late evenings/early mornings dagging /bellying for cleanliness at the abattoir.

This year similar to 2012 (constant poor summer weather) note the greyness in the fleece before they were shorn whereas all the Exlana and most of the crosses with little enough , are actually white and ....clean . no blowfly problem.

Shedding sheep are with modern handling kit ,ime for those that don't wish to be embroiled in the BTB fiasco, as easy as Cattle to keep , and out wintering/feeding and lambing taken into consideration ,better , infact the ideal for someone who is interested in wants to keep livestock .
 

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