NFU silent on the bird licence ?

[Highland Mule]

It does matter, because you can't lie in adverts. Its no good having a massive ad campaign for British Lamb on the grounds its carbon footprint is lower than NZ lamb, if its demonstrably not true. You can bet your bottom dollar that the NZ lamb importers would be complaining to the Advertising Standards Agency the moment such ads hit the airways. And you'd better have some good proof you're right or the entire campaign would binned by the ASA, and that would be a PR own goal of epic proportions.

You don’t need to lie though. Look at what PETA put out.

“Buy local, cut down on food miles” next to a sign that says “NZ, 11,000 miles”. I don’t even know if that’s the right distance, but there’s nothing there that’s going to fall foul of ASA.

 

[Highland Mule]

A picture of Lloyd’s sheep on root crops “Our beef and lamb is vegatarian, so you don’t have to be. Born in Britain, fed on British crops - buy British”.

 

[curlietailz]

Perhaps we could all make it a personal crusade to complain about every vegan advert to the advertising standards bodies. They will have to look at the facts and may pull the ads if they find it breaks rules

Doesn’t take much to email a complaint off. And if 5000 people complained about every advert the regulators would have to notice

 

[___\0/___]

You don’t need to lie though. Look at what PETA put out.

“Buy local, cut down on food miles” next to a sign that says “NZ, 11,000 miles”. I don’t even know if that’s the right distance, but there’s nothing there that’s going to fall foul of ASA.

 

[lloyd]

It does matter, because you can't lie in adverts. Its no good having a massive ad campaign for British Lamb on the grounds its carbon footprint is lower than NZ lamb, if its demonstrably not true. You can bet your bottom dollar that the NZ lamb importers would be complaining to the Advertising Standards Agency the moment such ads hit the airways. And you'd better have some good proof you're right or the entire campaign would binned by the ASA, and that would be a PR own goal of epic proportions.

I think sheep farmers are using alot more green crops in the UK
to keep production costs down.
One of the problems years ago was rushing to finish lambs on concentrates
before the glut of NZ lamb entered the market and collapsed the price.
So you could say imports were forcing the UK sheep farmer to be less enviromentaly
Sustainable .

 

[curlietailz]

For example
This vegan advert by Viva. ( sorry don’t have a link but I typed Vegan Advert into Google and it was top of the list :-
“The UK's first vegan YouTube advert has hit over 200,000 views across YouTube and Facebook since its launch a month ago.The advert was commissioned by animal rights charity Viva! and directed by Plant Based News Co-founder Robbie Lockie.
“
In it is says “All dairy cows have their babies taken ~ so we can drink their mothers milk”

Now that statement is WRONG and misleading

Findlay’s Cream OGalloway Farm leave their dairy calves to suckle their dairy cows... and there are others

http://www.creamogalloway.co.uk/finlays-farm/blog/dairy-cows-suckling-their-calves-naturally

“”DAIRY COWS SUCKLING THEIR CALVES NATURALLY
Autumn calving has started - our first 2 calves were born overnight. There are another 58 due before Christmas. We are especially excited because these calves will stay with their mothers and be suckled naturally””

So we could justifiably complain to advertising standards about that advert as the statement contained within it is False

But if homework for you all if you actually want to do something about it

Perhaps we could all make it a personal crusade to complain about every vegan advert to the advertising standards bodies. They will have to look at the facts and may pull the ads if they find it breaks rules

Doesn’t take much to email a complaint off. And if 5000 people complained about every advert the regulators would have to notice

 

[Highland Mule]

For example
This vegan advert by Viva. ( sorry don’t have a link but I typed Vegan Advert into Google and it was top of the list :-
“The UK's first vegan YouTube advert has hit over 200,000 views across YouTube and Facebook since its launch a month ago.The advert was commissioned by animal rights charity Viva! and directed by Plant Based News Co-founder Robbie Lockie.
“
In it is says “All dairy cows have their babies taken ~ so we can drink their mothers milk”

Now that statement is WRONG and misleading

Findlay’s Cream OGalloway Farm leave their dairy calves to suckle their dairy cows... and there are others

http://www.creamogalloway.co.uk/finlays-farm/blog/dairy-cows-suckling-their-calves-naturally

“”DAIRY COWS SUCKLING THEIR CALVES NATURALLY
Autumn calving has started - our first 2 calves were born overnight. There are another 58 due before Christmas. We are especially excited because these calves will stay with their mothers and be suckled naturally””

So we could justifiably complain to advertising standards about that advert as the statement contained within it is False

But if homework for you all if you actually want to do something about it

I liked this comment, then thought more about it. All calves are taken away for a half hour or so at some point, then again when they are weaned, which will happen prior to the cow drying off. They’re factually correct, but misleading and disingenuous - masters are the art of advertising. That’s not necessarily where agriculture wants to be, but it can learn from them and perhaps be a bit cleverer than they are right now.

 

[curlietailz]

But if we all complained about it then the advertising standards board would have to investigate

I liked this comment, then thought more about it. All calves are taken away for a half hour or so at some point, then again when they are weaned, which will happen prior to the cow drying off. They’re factually correct, but misleading and disingenuous - masters are the art of advertising. That’s not necessarily where agriculture wants to be, but it can learn from them and perhaps be a bit cleverer than they are right now.

 

[Clive]

It does matter, because you can't lie in adverts. Its no good having a massive ad campaign for British Lamb on the grounds its carbon footprint is lower than NZ lamb, if its demonstrably not true. You can bet your bottom dollar that the NZ lamb importers would be complaining to the Advertising Standards Agency the moment such ads hit the airways. And you'd better have some good proof you're right or the entire campaign would binned by the ASA, and that would be a PR own goal of epic proportions.

Learn how to play the marketing game !

NZ is a long way away - that’s a fact that even primary school kids understand

Just leave it at that , let’s not get boring and Techincal with facts about carbon - no one cares about the detail

Perception! That’s what Packham and the vegans are using to massive effect and we need to fight fire with fire

 

[Clive]

The TFF's Twitter post very rarely ever make my twitter feed. Possibly due to the fact that I have quality tweets turned on? Not sure what you need to do to get it hitting people's screens but it isn't working at the moment ( for me anyway)

If you follow an account their tweets appear in your stream, nothing anyone can do to change that

I don’t run the TFF account though, only stuff I tweer is in my own farm accounts @twbfarms

 

[___\0/___]

If you follow an account their tweets appear in your stream, nothing anyone can do to change that

I don’t run the TFF account though, only stuff I tweer is in my own farm accounts @twbfarms

Probably didn't word it correctly, checking again I have Incase you missed it on which puts tweets at the top of my feed usually catch those and go a bit further. The only way I caught today's tweets were by looking them up.

 

[delilah]

https://ccafs.cgiar.org/blog/eating-local-good-climate-thinking-beyond-food-miles#.XMw00ehKi1s

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1768948

We will all have our reference points to support our own version of the truth, attached is a favourite of mine.

The growing consensus that we need to urgently reduce our impact on the environment represents the biggest opportunity for UK agriculture in 70 years. I appreciate that no-one does 'glass half empty' better than a farmer, but it does seem particularly defeatist to want to try and say to the environmental movement - which whether you like it or not now carries more clout than farming - "no, no, you are wrong, cutting food miles is bad for the environment, we need to import it all".

 

[arcobob]

We will all have our reference points to support our own version of the truth, attached is a favourite of mine.

The growing consensus that we need to urgently reduce our impact on the environment represents the biggest opportunity for UK agriculture in 70 years. I appreciate that no-one does 'glass half empty' better than a farmer, but it does seem particularly defeatist to want to try and say to the environmental movement - which whether you like it or not now carries more clout than farming - "no, no, you are wrong, cutting food miles is bad for the environment, we need to import it all".

An interesting document published on 2001 and using statistics from the late nineties. I am afraid that renders it fairly irrelevant.

 

[delilah]

An interesting document published on 2001 and using statistics from the late nineties. I am afraid that renders it fairly irrelevant.

You could commission such a report today and the stats would support the argument just the same. All the 2001 date does is to confirm that the envrionmental movement has been delivering the mesage for decades: it is in the interest of both farmers and the planet to relocalize the food supply chain.

 

[arcobob]

You could commission such a report today and the stats would support the argument just the same. All the 2001 date does is to confirm that the envrionmental movement has been delivering the mesage for decades: it is in the interest of both farmers and the planet to relocalize the food supply chain.

Whilst I agree to a certain extent it could still undermine the argument. We are looking back at least eighteen years and if this is the best that environmentalists can come up with it is a pity. Nevertheless world population versus food production indicates that the world is in trouble for many reasons. I would guess that the fastest population growth due to birthrate is in areas of slowest food production growth and countries with high levels of immigration will have to import more food or eat less.

 

[homefarm]

OK, take your point but parliament is full of liars and look where it has got them.

mm! Leave won by a small margin and had a very large number on a bus.

That number caused lots of debate on its accuracy and how much would eventually go to the NHS. It was blatantly misleading but everyone believes the NHS will get more money when we leave.
There is no evidence it will.

The leave campaign was the difference in the result much better managed in my opinion.

If the result of a food campaign was that we could not deliver the products due to demand would that be bad.

 

[Raider112]

mm! Leave won by a small margin and had a very large number on a bus.

That number caused lots of debate on its accuracy and how much would eventually go to the NHS. It was blatantly misleading but everyone believes the NHS will get more money when we leave.
There is no evidence it will.

The leave campaign was the difference in the result much better managed in my opinion.

If the result of a food campaign was that we could not deliver the products due to demand would that be bad.

Last year the NHS got a big increase, I can't be bothered to check it up but was it not a similar figure to the one on the bus?

 

[puppet]

For example
This vegan advert by Viva. ( sorry don’t have a link but I typed Vegan Advert into Google and it was top of the list :-
“The UK's first vegan YouTube advert has hit over 200,000 views across YouTube and Facebook since its launch a month ago.The advert was commissioned by animal rights charity Viva! and directed by Plant Based News Co-founder Robbie Lockie.
“
In it is says “All dairy cows have their babies taken ~ so we can drink their mothers milk”

Now that statement is WRONG and misleading

Findlay’s Cream OGalloway Farm leave their dairy calves to suckle their dairy cows... and there are others

http://www.creamogalloway.co.uk/finlays-farm/blog/dairy-cows-suckling-their-calves-naturally

“”DAIRY COWS SUCKLING THEIR CALVES NATURALLY
Autumn calving has started - our first 2 calves were born overnight. There are another 58 due before Christmas. We are especially excited because these calves will stay with their mothers and be suckled naturally””

So we could justifiably complain to advertising standards about that advert as the statement contained within it is False

But if homework for you all if you actually want to do something about it

The Finlay dairy was criticised by vegans too as any dairy is wrong. It is quite a different business from most dairy farms being organic with a cheese, ice cream and tourist diversification so the milk gets a lot of added value. The amount leaving in a tanker will be lower than most.

 

[delilah]

An interesting document published on 2001 and using statistics from the late nineties. I am afraid that renders it fairly irrelevant.

The Eating Oil report says that in 1997, the UK imported 126 million litres of milk and exported 270 million litres.
A quick google shows that in 2018, the UK imported 227 million litres of milk and exported 832 million litres.
If you think that it makes ecological sense for the number of tankers passing each other in the channel tunnel carrying a nutritionally and constituently identical product to have increased since the report was written, then yes you are correct it is an irrelevant document.

 

[arcobob]

The Eating Oil report says that in 1997, the UK imported 126 million litres of milk and exported 270 million litres.
A quick google shows that in 2018, the UK imported 227 million litres of milk and exported 832 million litres.
If you think that it makes ecological sense for the number of tankers passing each other in the channel tunnel carrying a nutritionally and constituently identical product to have increased since the report was written, then yes you are correct it is an irrelevant document.

Irrelevant in that it does not reflect the present state of play.