Written by Charlotte Cunningham from CPM Magazine
Cereal growers who are not visiting variety plots in person ahead of this autumn’s planting decisions can experience a high-resolution alternative with a new, 360-degree virtual tour of its wheat and barley varieties, being launched by Syngenta. Charlotte Cunningham reports. Available on the Syngenta UK website at https://www.syngenta.co.uk/varieties-tour, the experience uses 360-degree camera technology to allow users to browse the wheat and barley variety plots exhibited on the Syngenta stand at this year’s Cereals Event. Users can navigate to individual variety plots from a 360-degree panoramic view of the stand by clicking on ‘hotspots’ in front of each plot, or by clicking directly to the variety via a conventional drop-down menu. From here, users can ‘walk’ into the plot for a closer, high-resolution inspection of the variety, as well as clicking into summary videos and information sheets that explain each variety’s key features. These include information such as the variety’s yield and quality performance, its suitability to different drilling dates and soil types, its disease resistance and its maturity. Decision-making process “Choosing the correct variety lays the foundation for the rest of the cropping year,” says Syngenta marketing and communications specialist for seeds and seedcare, Kimberley Baker, “And inspecting varieties…
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Cereal growers who are not visiting variety plots in person ahead of this autumn’s planting decisions can experience a high-resolution alternative with a new, 360-degree virtual tour of its wheat and barley varieties, being launched by Syngenta. Charlotte Cunningham reports. Available on the Syngenta UK website at https://www.syngenta.co.uk/varieties-tour, the experience uses 360-degree camera technology to allow users to browse the wheat and barley variety plots exhibited on the Syngenta stand at this year’s Cereals Event. Users can navigate to individual variety plots from a 360-degree panoramic view of the stand by clicking on ‘hotspots’ in front of each plot, or by clicking directly to the variety via a conventional drop-down menu. From here, users can ‘walk’ into the plot for a closer, high-resolution inspection of the variety, as well as clicking into summary videos and information sheets that explain each variety’s key features. These include information such as the variety’s yield and quality performance, its suitability to different drilling dates and soil types, its disease resistance and its maturity. Decision-making process “Choosing the correct variety lays the foundation for the rest of the cropping year,” says Syngenta marketing and communications specialist for seeds and seedcare, Kimberley Baker, “And inspecting varieties…
The post Syngenta launches virtual 360-degree variety tours appeared first on cpm magazine.
Continue reading on CPM website...
If you are enjoying what you read then why not considering subscribing here: http://www.cpm-magazine.co.uk/subscribe/