£40,000 for new Defender!?

[oldoaktree]

It won't be farmers buying them, it will be lifestylers and townies wanting to play tomb raider: 'cus its off road innit?'

50 Thousand sales to Farmers and country folk or 500 thousand to Town and City folk ! No brainier is it .

 

[Bald Rick]

Just been reading a motoring article that estimates the new Land Rover Defender is likely to cost anything between £40,000 and £70,000!

Obviously yet another Land Rover model aimed at the bloated Chelsea tractor market and way above the budget of most working farmers. Looks like I will have to stick with my twelve year old Freelander and my limited use Discovery One that dates from the pre Ordovician era.

Never mind, didn’t really want one anyway, and a good excuse to keep the wallet safely chained and padlocked behind bars down in the cellar for another year.

Sure it was you I saw at Conwy Landrover with a fist full of £50 notes the other day laying down a deposit on one. I must say that the drool emanating from between the lips wasn’t a pleasant sight

 

[Cowabunga]

50 Thousand sales to Farmers and country folk or 500 thousand to Town and City folk ! No brainier is it .

Ford sell nearly one million F150 trucks annually. These are just work-capable pickup trucks. They don't export many either. It is the best selling vehicle, bar none, in the USA and has been for many years. Surely there is a worldwide market for a Land Rover proper commercial pickup looking for a lowly tenth of those sales annually?

It is also Ford's most profitable vehicle by the way.

 

[WRXppp]

Well, they might be expensive. They might be crap. But they are British. Something to mull over for the next few years.

Going to be built in the new Slovakia factory alongside the Discovery!

 

[oldoaktree]

Ford sell nearly one million F150 trucks annually. These are just work-capable pickup trucks. They don't export many either. It is the best selling vehicle, bar none, in the USA and has been for many years. Surely there is a worldwide market for a Land Rover proper commercial pickup looking for a lowly tenth of those sales annually?

It is also Ford's most profitable vehicle by the way.

It’s up to them I suppose wherever they feel there market is and potential customers.

I also sucpect alot f150 pickups will never be used as “work” vehicles.

I’ve used to use them in a working environment when younger

 

[Cowabunga]

It’s up to them I suppose wherever they feel there market is and potential customers.

I also sucpect alot f150 pickups will never be used as “work” vehicles.

I’ve used to use them in a working environment when younger

My point is exactly that. The F150 shines because it is a well built competitive work truck which also appeals to domestic and leisure users. It has a broad appeal and apart from the Explorer and Lincoln Navigator and whatever the smaller one is called, it doesn't suffer from internal cannibalisation. It's enough that it has to compete with Ram and Chevrolet and GMC without competing against other Ford models at roughly the same price.

My other point is that JLR have overestimated the demand for a broad range of vehicles, all in that high price range. They have made a strategic mistake. Their dealers are registering Velar and Discovery 5, in particular, as pre-registered vehicles in an attempt to shift them and keep the factories ticking over.

If this brexit thing doesn't work out well, I can see the Slovakian factory building more than just the Discovery and Defender. If it can build Discovery it can also build all models of Range Rover from the Sport up, because they are all built on the same alloy platform.

 

[Kildare]

Britain / Slovenia, it's almost the same place

Britian / Slovenia. It's all Europe.[emoji3]

 

[Roger Perry]

Well, they might be expensive. They might be crap. But they are British. Something to mull over for the next few years.

Why buy something if its' crap, this is the 21st century and there is no room for crap vehicles.
As a buyer of Land Rovers years ago in the UK I thought they were pretty good (for the money) but seem to have lost their way of late, used ones here in the states go for very little money at 4-5 yrs old, always bottom of the reliability rankings due to mostly electrical issues that puts them off the road.

Question, are the company "Lucas" still around..?
They are the butt of many jokes here tied to reliability,

 

[Cowabunga]

Why buy something if its' crap, this is the 21st century and there is no room for crap vehicles.
As a buyer of Land Rovers years ago in the UK I thought they were pretty good (for the money) but seem to have lost their way of late, used ones here in the states go for very little money at 4-5 yrs old, always bottom of the reliability rankings due to mostly electrical issues that puts them off the road.

Question, are the company "Lucas" still around..?
They are the butt of many jokes here tied to reliability,

There were many divisions to Lucas. Lucas Services for instance were the motor factors with local repair shops. I think CAV was part of it. It’s very complicated but Massey Ferguson owned it in the 1980’s I think, and created a holding company called Lucas Varity which hived off many divisions, including Perkins, Lucas and ultimately Massey Ferguson itself. There remained several companies called Lucas, including a battery division which was tied to Yuasa and known in the UK as Lucas Yuasa.
Lucas Varity was itself sold to TRW which was then gobbled up by ZF, so I presume that ZF currently own the brand. They may be licensing the trademark to third parties, but I’m not sure about that or much else.

It’s so complicated that I may have some facts and the timeline wrong, but that’s what I remember and it is obviously unreliable and incomplete.

 

[Farmer Roy]

Why buy something if its' crap, this is the 21st century and there is no room for crap vehicles.
As a buyer of Land Rovers years ago in the UK I thought they were pretty good (for the money) but seem to have lost their way of late, used ones here in the states go for very little money at 4-5 yrs old, always bottom of the reliability rankings due to mostly electrical issues that puts them off the road.

Question, are the company "Lucas" still around..?
They are the butt of many jokes here tied to reliability,

 

[stewart]

Well, they might be expensive. They might be crap. But they are British. Something to mull over for the next few years.

I thought they were Indian.

 

[Roger Perry]

It seems that most people regard Range Rover etc as being a great vehicle but let down by reliability issues that go back years..........why are they regarded as such bad news when only a few years old. Are they overly complex or built with inferior components...seems a shame.

 

[FonterraFarmer]

Ford sell nearly one million F150 trucks annually. These are just work-capable pickup trucks. They don't export many either. It is the best selling vehicle, bar none, in the USA and has been for many years. Surely there is a worldwide market for a Land Rover proper commercial pickup looking for a lowly tenth of those sales annually?

It is also Ford's most profitable vehicle by the way.

Mainly North America not just US.

 

[FonterraFarmer]

Wiring harness smoke is horrible
Cough,cough .....

 

[FonterraFarmer]

It seems that most people regard Range Rover etc as being a great vehicle but let down by reliability issues that go back years..........why are they regarded as such bad news when only a few years old. Are they overly complex or built with inferior components...seems a shame.

Roger, what sort of dollars for base model F150 2.7 with 4WD?

 

[Roger Perry]

Think 2019 F-150's start at like $28k before discount...............that will be an XL 2 wheel drive I guess, add on 4 wheel drive and a few goodies and you will be in the mid thirties I bet.

 

[Tarw Coch]

Think 2019 F-150's start at like $28k before discount...............that will be an XL 2 wheel drive I guess, add on 4 wheel drive and a few goodies and you will be in the mid thirties I bet.

A quick bit of googling is showing a pound to 1.32 dollars so on a simple comparison not dissimilar to pick up price over here.

 

[oldoaktree]

A quick bit of googling is showing a pound to 1.32 dollars so on a simple comparison not dissimilar to pick up price over here.

I my experience with working living and visiting the USA over the last 30 odd years what you get for a pound you will pay similar for a dollar weather it’s a pair of boots a beer steak dinner car pickup tractor they are usually the same price. Regardless of exchange rates

 

[Campbell]

used ones here in the states go for very little money at 4-5

Business opportunity converting left hookers. How many fit in a container.....

 

[unlacedgecko]

Its only a few weeks since I mentioned this and that nearly all LR vehicles seem to be pitched at broadly the same price point. Exactly this sort of price range. A price where they have far too many vehicles chasing far too few customers considering that JLR are not the only team in town pitching for their business.

Commercial and leisure operators looking in that price range could easily get something like this, a real offroad truck...

I don't see many about. So LR must be going for the RV sector of the market. Which must surely mean that they cannibalise sales from within their own brands. Its a matter of whether a potential customer goes for a Velar, Discovery, Range Rover Sport, F-Pace or a New Defender. They all overlap in price at around £50k

Otherwise most farmers and utility companies will now have at least partly converted their Defender fleets to one ton pickups of around £18k to £25k and are perfectly happy with them.

My work truck is a link wheel base Iveco Daily. 3.5ton towing capacity and loads of space in the cargo area. Comfy cab.

Off road capability comes from the quad bike in the back.