How many TFF members would support something like this?

[Chris F]

This project of ours is looking more likely to go ahead regardless now.

Hopefully we won't actually NEED sponsorship from AHDB, but getting a group of farmers to chip in (even a token £0.99) shows to our other potential sponsors that there is a lot of interest and is likely to help us get more support from them.

Perhaps, once it starts rolling out, AHDB will come round.

Hi Daniel - can you speak to Rebecca at Soap Creative please? We have teamed up with them as the company to take the #TheSolution campaign forward. They can give it focus that we can't. We have small aims going forward bu the ideal is to build. She is speaking to AHDB and NFU about supporting it going forward and may be able to included what you are planning under the same concept. Her email is - Rebecca Hacker [email protected]

 

[Lewis]

ive not read all the comments yet, just had time to watch the video. Great idea for a uk version.
maybe start a crowed funding page?

 

[Daniel Larn]

Hi Daniel - can you speak to Rebecca at Soap Creative please? We have teamed up with them as the company to take the #TheSolution campaign forward. They can give it focus that we can't. We have small aims going forward bu the ideal is to build. She is speaking to AHDB and NFU about supporting it going forward and may be able to included what you are planning under the same concept. Her email is - Rebecca Hacker [email protected]

Hi Chris,

I will drop her an email this afternoon.

Cheers,
Dan

 

[Daniel Larn]

ive not read all the comments yet, just had time to watch the video. Great idea for a uk version.
maybe start a crowed funding page?

Something may be in the pipeline here, just getting our ducks in a row first.

 

[Jerry]

Something may be in the pipeline here, just getting our ducks in a row first.

Daughter is still up to help if she can, she is pretty good at post production as well as the actual filming. She could just supply material if need be.

 

[kiwi pom]

I was thinking about this and was wondering how do you actually, A, get the message to the general public and B have it stick in their head when they've seen it?
I know nothing of social media but do people really see a tweet or read something on Faceache and change their minds about a subject?
I like YouTube and think you can use it to reach millions (and make money) but it takes time to build up a channel and you have to have the personality and content to keep people watching.
People like the millennial farmer and Tom Pemberton are doing a great job on YouTube with hundreds of thousands of views (millennial farmers latest post has 21,000 views in its first hour) how many of those views will be by non farmers?
Are either of them TFF members?

 

[Daniel Larn]

I was thinking about this and was wondering how do you actually, A, get the message to the general public and B have it stick in their head when they've seen it?
I know nothing of social media but do people really see a tweet or read something on Faceache and change their minds about a subject?
I like YouTube and think you can use it to reach millions (and make money) but it takes time to build up a channel and you have to have the personality and content to keep people watching.
People like the millennial farmer and Tom Pemberton are doing a great job on YouTube with hundreds of thousands of views (millennial farmers latest post has 21,000 views in its first hour) how many of those views will be by non farmers?
Are either of them TFF members?

I think the key is to not go out with the intention of changing minds, you have to tell a story and get people interested first and foremost. Then seed just enough of the message, whatever that may be, so that people take it in without being aware of it.

 

[Daniel Larn]

Well, if we do go forward with this project, we will not be having my dad as a camera man. ? Not quite as much useable footage as I'd hoped. Might have to try and stage a couple of little bits to pad it out more.

 

[Fruitloop]

Their latest accounts are interesting - wage bill up over £2.1 million last year to £20.6 million


You really would expect some amazing results with that kind of resource to hand

CEO Cleared £2.173m in pay and bonuses. Not bad for the boss of a "mutual" organisation. Have you seen all of the changes that they made to their articles of association during the AGM this year? if you thought that you have any say in how they operate...think again! Ironic that some of us milk cows and the NFU Mutual milk us just the same. How's the cake in your stall? Moo!

 

[Daniel Larn]

CEO Cleared £2.173m in pay and bonuses. Not bad for the boss of a "mutual" organisation. Have you seen all of the changes that they made to their articles of association during the AGM this year? if you thought that you have any say in how they operate...think again! Ironic that some of us milk cows and the NFU Mutual milk us just the same. How's the cake in your stall? Moo!

While I think that is excessive, it's certainly important to be able to attract the right people. It wont be easy managing an organisation of that size with those kinds of budgets.

 

[Clive]

CEO Cleared £2.173m in pay and bonuses. Not bad for the boss of a "mutual" organisation. Have you seen all of the changes that they made to their articles of association during the AGM this year? if you thought that you have any say in how they operate...think again! Ironic that some of us milk cows and the NFU Mutual milk us just the same. How's the cake in your stall? Moo!

sounds about as “mutual “ as North Korea !

Vote with your cheque book ! - plenty of good ag insurance companies out there many of which are much cheaper as well

4 years since we moved, no regrets and over 100k better off already !

 

[Dry Rot]

Here's a random thought for you. Everyone has the means to shoot video these days, so invite farmers to send in interesting footage and edit some together.

A crazy idea? I heard that they had done something similar supplying primary school kids with simple video cameras and reviewed the footage. It was surprisingly good. (Sorry, can't give you a URL as I don't have it any more). What interests people is people and we farmers are generally interesting people!

Video doesn't have to cost thousands of pounds to be interesting, but it would require a competent editor with some time to cut it together. Plenty of documentaries on TV these days with the commentary making a series of seemingly random shots into an interesting program. As a one man band, with no experience, I've got videos onto inflight entertainment for a major airline and onto European cable TV so it's not that impossible.

 

[Daniel Larn]

Here's a random thought for you. Everyone has the means to shoot video these days, so invite farmers to send in interesting footage and edit some together.

A crazy idea? I heard that they had done something similar supplying primary school kids with simple video cameras and reviewed the footage. It was surprisingly good. (Sorry, can't give you a URL as I don't have it any more). What interests people is people and we farmers are generally interesting people!

Video doesn't have to cost thousands of pounds to be interesting, but it would require a competent editor with some time to cut it together. Plenty of documentaries on TV these days with the commentary making a series of seemingly random shots into an interesting program. As a one man band, with no experience, I've got videos onto inflight entertainment for a major airline and onto European cable TV so it's not that impossible.

It's not impossible, but will it be impactful? I don't know, so can't say.

I have been around a couple of quite successful YouTube channels, from formation stage through to stable revenue and reliable viewing figures of 100k per video.

It's possible to start small, and then grow. But, it is far more effective to develop an audience and raise money before you start.

We have the opportunity to build quite a big platform in a very small niche, which is very powerful within YouTube. If the standard is high enough, and we can get some traction from a 'small' number of farmers, then YouTube's algorithm will start to suggest our content more and more.

Oddly enough, I spoke to an aggregator the other day who feels this could be a good fit for Netflix/amazon/apple tv. They can provide the funding up front, but I am not sure this would be the best route for us.

 

[Dry Rot]

It's not impossible, but will it be impactful? I don't know, so can't say.

I have been around a couple of quite successful YouTube channels, from formation stage through to stable revenue and reliable viewing figures of 100k per video.

It's possible to start small, and then grow. But, it is far more effective to develop an audience and raise money before you start.

We have the opportunity to build quite a big platform in a very small niche, which is very powerful within YouTube. If the standard is high enough, and we can get some traction from a 'small' number of farmers, then YouTube's algorithm will start to suggest our content more and more.

Oddly enough, I spoke to an aggregator the other day who feels this could be a good fit for Netflix/amazon/apple tv. They can provide the funding up front, but I am not sure this would be the best route for us.

If 'ifs" and 'and' were pots and pans, there would be no room for tinkers.

Get something out there and maybe funding for something better will come along.

Personally, I won't be handing over a cheque to pay for 'maybe's' on a promise.

 

[Daniel Larn]

If 'ifs" and 'and' were pots and pans, there would be no room for tinkers.

Get something out there and maybe funding for something better will come along.

Personally, I won't be handing over a cheque to pay for 'maybe's' on a promise.

I agree, which is why we are starting regardless. No ifs or buts.

 

[Storeman]

Here's a random thought for you. Everyone has the means to shoot video these days, so invite farmers to send in interesting footage and edit some together.

A crazy idea? I heard that they had done something similar supplying primary school kids with simple video cameras and reviewed the footage. It was surprisingly good. (Sorry, can't give you a URL as I don't have it any more). What interests people is people and we farmers are generally interesting people!

Video doesn't have to cost thousands of pounds to be interesting, but it would require a competent editor with some time to cut it together. Plenty of documentaries on TV these days with the commentary making a series of seemingly random shots into an interesting program. As a one man band, with no experience, I've got videos onto inflight entertainment for a major airline and onto European cable TV so it's not that impossible.

You do need someone competent with a camera who can produce usable footage.

 

[Jerry]

You do need someone competent with a camera who can produce usable footage.

Very much so.

d don’t underestimate the time in post production to get things right.

Good sw is also needed and does not come cheap.

An hours shooting of footage can end up needing 6 hours post production to get 3 mins of professional looking footage.

Daughter does this all the time and is still up to help.

 

[Dry Rot]

You do need someone competent with a camera who can produce usable footage.

If it is interesting, people will watch it. The BBC produced some excellent little booklets, originally for their film students but available publicly, "Directing on Camera -- A Checklist of Video and Film Technique" by Harris Watts. Price £2.14. (https://www.abebooks.co.uk/servlet/...ts&an=Harris+watts&tn=Directing+on+Camera&kn=).

I do get a bit bored by the prophets of doom and, no, I don't think you need a budget of millions!

 

[Headless chicken]

If it is interesting, people will watch it. The BBC produced some excellent little booklets, originally for their film students but available publicly, "Directing on Camera -- A Checklist of Video and Film Technique" by Harris Watts. Price £2.14. (https://www.abebooks.co.uk/servlet/...ts&an=Harris+watts&tn=Directing+on+Camera&kn=).

I do get a bit bored by the prophets of doom and, no, I don't think you need a budget of millions!

i think I tend to agree with you. The footage doesn’t have to be brilliant imo it’s the story that footage tells that’s important and that can be sorted in editing. I always think a video like this should give you a little fizz. Consumers need to start realising that we’re are taking people and families just like theirs. You have to create a link on a level people understand. That imo is where this video works.

 

[Storeman]

Very much so.

d don’t underestimate the time in post production to get things right.

Good sw is also needed and does not come cheap.

An hours shooting of footage can end up needing 6 hours post production to get 3 mins of professional looking footage.

Daughter does this all the time and is still up to help.

Yes. Its surprising how much stuff ends up not used. My late step dad worked in commercial television and the amount of work to get a few minutes worth of broadcast able content is amazing.