Farmfluencers

[Will Blackburn]

Must be a few farmfluencers on here? Quite a few new toys being unboxed for an international audience. What sort of inducements are being offered to very publicly switch loyalties?

 

[vantage]

What is a farmfluencer?

 

[Will Blackburn]

Influencer marketing - Wikipedia

en.wikipedia.org

 

[vantage]

Big boy’s toys ,probably on vid then?

 

[7610 super q]

I assume you mean the new drill ????????
I suspect most sensible folks will reject the idea of buying a £120k drill, and coupling it to a £150k tractor, just to plant some seeds as utter madness. Influenced, I am not......

 

[Clive]

I assume you mean the new drill ????????
I suspect most sensible folks will reject the idea of buying a £120k drill, and coupling it to a £150k tractor, just to plant some seeds as utter madness. Influenced, I am not......

well it seems to work for us - it's all relative to workload and farming system, I expect that expensive set up will be establishing crops cheaper than most

unfortunately however I still very much have to pay for my tractors and equipment so no free drills or Fendts here

 

[Bald Rick]

Must be a few farmfluencers on here? Quite a few new toys being unboxed for an international audience. What sort of inducements are being offered to very publicly switch loyalties?

Would have thought the likes of Gareth Wyn Jones, Adam Henson etc who are in the eye of the media are more fluencing TBH ...... although I am never one to turn down a free baseball cap or bodywarmer

 

[Cowabunga]

Must be a few farmfluencers on here? Quite a few new toys being unboxed for an international audience. What sort of inducements are being offered to very publicly switch loyalties?

F-all! No inducements. The "Do they know who I am?" brigade of customers are universally laughed at and pitied in equal measure by the trade.

 

[Chris F]

Must be a few farmfluencers on here? Quite a few new toys being unboxed for an international audience. What sort of inducements are being offered to very publicly switch loyalties?

The UK manufacturers aren't that switched on to this yet and farmers seem happy to do it for free. I think its much bigger business in the states. That said, having a strong profile on TFF, Twitter, You Tube, Facebook would always help you negotiating but if I was the company I'd want to see results. Its not really FMCG goods we are talking here.

 

[Brisel]

well it seems to work for us - it's all relative to workload and farming system, I expect that expensive set up will be establishing crops cheaper than most

unfortunately however I still very much have to pay for my tractors and equipment so no free drills or Fendts here

If I were Michael Horsch, I'd be telling your local dealer to keep you sweet since you seem to be buying a few of their products recently

 

[7610 super q]

I can see the merits if said equipment can be proved to be streets ahead of others, but seriously, does someone buy a product just because someone else has ? Keeping up with the Joneses ? Can't see it myself.

 

[Clive]

If I were Michael Horsch, I'd be telling your local dealer to keep you sweet since you seem to be buying a few of their products recently

I think some tread very carefully around me sometimes but that's about as good as it gets - My recent issue with our CAT generator was going nowhere until I started shouting about it on twitter and all of a sudden they couldn't do enough to help and all was sorted within 24hrs

no one is getting free drills or tractors though I can assure you ............................... unfortunately !

 

[Clive]

I can see the merits if said equipment can be proved to be streets ahead of others, but seriously, does someone buy a product just because someone else has ? Keeping up with the Joneses ? Can't see it myself.

"Fashion" does exist in farming but usually because a particular brand or product is good

For people to know a product is good though others need to be saying it is and recommending / reviewing it - outside of AG this influencing via social media is a massive industry, just search some of the make-up or car influences !

 

[Chae1]

I remember speaking to a award winning sheep farmer and very prominent person on social media and she said she was amazed at all she gets offered to promote. This was 4 years ago.

 

[capfits]

Have an informal role developing livestock equipment with a manafacturer. We do nothing other than let them bring out their protypes or adaptions and work them and report back the pros and cons.
Perhaps not influencing in the social media sense, but on a more practical level.

 

[Whitepeak]

Bet it happens more than we realise, but I guess that's the point, it's subliminal advertising. Adam Henson is usually seen either with a new JCB or New Holland or an IAE race when working with animals, and the branding
is always prominent. Gareth Wyn Jones does quite a bit with Honda and possibly Isuzu I think, and his pickup was very prominent the other night on the Royal Welsh programme. Tom Young is brand ambassador for Stihl.
Over on Twitter Chas Sutcliffe is always posting about his Spreadabale and Allflex. Ian Dicko is always on about Land Rover and Barbour. I've no idea if they get anything out of of it though. And I bet the very famous ones like Red Shepherdess, Yorkshire Shepherdess or JR Strickley are inundated with sponsorship/endorsement opportunities.
Maybe I should have posted more about our new handling system, Batemans might have sent us some more free stuff rather than a couple of hats

 

[Steevo]

Bet it happens more than we realise, but I guess that's the point, it's subliminal advertising. Adam Henson is usually seen either with a new JCB or New Holland or an IAE race when working with animals, and the branding
is always prominent. Gareth Wyn Jones does quite a bit with Honda and possibly Isuzu I think, and his pickup was very prominent the other night on the Royal Welsh programme. Tom Young is brand ambassador for Stihl.
Over on Twitter Chas Sutcliffe is always posting about his Spreadabale and Allflex. Ian Dicko is always on about Land Rover and Barbour. I've no idea if they get anything out of of it though. And I bet the very famous ones like Red Shepherdess, Yorkshire Shepherdess or JR Strickley are inundated with sponsorship/endorsement opportunities.
Maybe I should have posted more about our new handling system, Batemans might have sent us some more free stuff rather than a couple of hats

The point could also be said that if you're gonna rave about it anyway, there's no need for them to incentivise you to do so.

It's also possible this works the other way round - take Clive's comment about the CAT generator. If you're vocal on social media about good things, it's possible you're also vocal about less positive experiences. Thus a dealer may be more cautious of supplying to you. Someone once told me they only write negative reviews of places they visit that aren't up to scratch, never positive.....because they don't want them to encourage others to visit and then run the risk they become so popular that they become mainstream and thus get spoilt. (could equally be argued some think they have more influence than they actually do!!!)

I guess it depends if you believe in there being no such thing as bad publicity.

MF combine anyone....?!
Free JD head gaskets for the live of your ownership?!

 

[buffalo_soldier]

 

[Still Farming]

We all can "test" something out for free and say good or bad .
Wether anyone gets influenced by decision is anyone's guess?

 

[Bogweevil]

Must be a few farmfluencers on here? Quite a few new toys being unboxed for an international audience. What sort of inducements are being offered to very publicly switch loyalties?

Are you buying or selling?