How secure is farm management data?

[Macsky]

Reading a bit on another thread about how the share trading platform robinhood was selling data harvested from its users for millions, I wonder how farm management data stored remotely might be used as very detailed market research for others? Should it be a concern?

 

[Flat 10]

Reading a bit on another thread about how the share trading platform robinhood was selling data harvested from its users for millions, I wonder how farm management data stored remotely might be used as very detailed market research for others? Should it be a concern?

I believe @Clive has pointed this out before....

 

[Clive]

Reading a bit on another thread about how the share trading platform robinhood was selling data harvested from its users for millions, I wonder how farm management data stored remotely might be used as very detailed market research for others? Should it be a concern?

Poagrica ( Gatekeeper). have been selling data for years, I’ve pointed this our many times

be very aware of all the free apps and service being offered by big ag right now

Not just management software you need to worry about, organisations that represent are also using membership data in ways i think would concern many

 

[Brisel]

"The most valuable commodity I know of is information " Gordon Gekko, Wall Street movie, 1987

Big data is what they want. Largely anonymised through aggregation but theoretically could be picked apart by someone who specifically targeted you. I doubt that Amazon want to know your dodgy internet search history (@Bald Rick ) but they do want to know what you are thinking of buying so they can swoop in and get the deal.

I use Gatekeeper and have to keep opting out of their "benchmarking" schemes that are overtly for sale by the parent company, Proagrica.

I use Google Drive for remote data storage and Hotmail for my own personal emails. How secure are they? Since I'm not a criminal mastermind I doubt anyone is going to think that I'm worth hacking beyond cookies to know what advertising to target me with. So what?

I have the Covid NHS tracking app live on my phone. That means Big Brother knows where I am, though they knew that anyway, it's just easier now. Live in a digital age and accept what comes with it. If you don't want to be tracked, leave your mobile phone at home and live off the grid, paying cash for everything blah blah blah.

What are you afraid of???

 

[Bald Rick]

Russian brides and being berated by a mad Chinese woman for me

Angry Oriental Woman

Three times over the course of the last week, the phone has rung with a UK mobile number coming up on screen. After answering thinking it could be a delivery driver, there is a pause for a couple of seconds before an angry sounding oriental woman starts haranguing me (it is a recording). No idea...

thefarmingforum.co.uk

 

[Boysground]

What annoys me is the number of companies that keep phoning me for a survey. I guess that’s more information that’s sold.

Bg

 

[thesilentone]

It's what the World is about, Data collection. Every time you like some sad faced dog on facebook, share something without researching where it started, click on a survey/poll some of you is passed to data collectors.

Our own personal details are now supposed to be protected by law, however believe that at you're peril. However data, although personal if it's your's is not.

The world of data-security is a whole new one to learn, and even then who is securing the secure'rs.

 

[Jam Tomorrow]

As old as the hills ......
......your ‘private voting booth ‘ where you secretly tick the box for the Monster Raving Loony Party candidate .....you’re ticking a slip with a serial number that corresponds with a stub that corresponds with a list with your name and address
They’m be watching you boy
( Yes I do vote )

 

[Flat 10]

As old as the hills ......
......your ‘private voting booth ‘ where you secretly tick the box for the Monster Raving Loony Party candidate .....you’re ticking a slip with a serial number that corresponds with a stub that corresponds with a list with your name and address
They’m be watching you boy
( Yes I do vote )

This enrages me big time. I don’t understand why it has to be like it

 

[Doing it for the kids]

"The most valuable commodity I know of is information " Gordon Gekko, Wall Street movie, 1987

Big data is what they want. Largely anonymised through aggregation but theoretically could be picked apart by someone who specifically targeted you. I doubt that Amazon want to know your dodgy internet search history (@Bald Rick ) but they do want to know what you are thinking of buying so they can swoop in and get the deal.

I use Gatekeeper and have to keep opting out of their "benchmarking" schemes that are overtly for sale by the parent company, Proagrica.

I use Google Drive for remote data storage and Hotmail for my own personal emails. How secure are they? Since I'm not a criminal mastermind I doubt anyone is going to think that I'm worth hacking beyond cookies to know what advertising to target me with. So what?

I have the Covid NHS tracking app live on my phone. That means Big Brother knows where I am, though they knew that anyway, it's just easier now. Live in a digital age and accept what comes with it. If you don't want to be tracked, leave your mobile phone at home and live off the grid, paying cash for everything blah blah blah.

What are you afraid of???

I thought it doesn’t live track you, only tells you if there is an issue where you have been?

 

[holwellcourtfarm]

All of this is covered in the 50 pages of dense legalese small print spread across a "privacy policy", "use of data policy" and "general trends and conditions" which we all tick to say we've read and understood before being able to use these apps and services. Nobody does, not even lawyers, as that's partly why they are created that way. The system fails a "test of reasonableness".

Imho the law needs changing such that our personal data is just that; ours and personal. It should be illegal to share it without explicit individual informed consent based on plain common language on each occasion and any income generated from sharing or processing our data should be shared with us 50:50. The only exception would be for the state to use it our general benefit (managing our health, planning service delivery etc) and even the state should have to apply the above condition if our data is shared with the private sector.

Yes, this would destroy some key business models and mean many services currently delivered "free" would be charged but that charge would be offset by the personal income.

 

[Macsky]

"The most valuable commodity I know of is information " Gordon Gekko, Wall Street movie, 1987

Big data is what they want. Largely anonymised through aggregation but theoretically could be picked apart by someone who specifically targeted you. I doubt that Amazon want to know your dodgy internet search history (@Bald Rick ) but they do want to know what you are thinking of buying so they can swoop in and get the deal.

I use Gatekeeper and have to keep opting out of their "benchmarking" schemes that are overtly for sale by the parent company, Proagrica.

I use Google Drive for remote data storage and Hotmail for my own personal emails. How secure are they? Since I'm not a criminal mastermind I doubt anyone is going to think that I'm worth hacking beyond cookies to know what advertising to target me with. So what?

I have the Covid NHS tracking app live on my phone. That means Big Brother knows where I am, though they knew that anyway, it's just easier now. Live in a digital age and accept what comes with it. If you don't want to be tracked, leave your mobile phone at home and live off the grid, paying cash for everything blah blah blah.

What are you afraid of???

What bothers me about it is that such data may be used by more powerful corporations to see exactly and precisely how the job is done, and how it is done the best, or most profitably, that they decide that there really is no one better for the job than themselves.

What I’m afraid of is the continued decline of the little guy, of the small family run farms and businesses and all the societal and community benefits they offer, all in the name of ‘profit’ in the hands of a very select few.

I think you would need to be incredibly ignorant or naive not to see any potential dangers in this continual data harvest.

 

[holwellcourtfarm]

FB claim to know us better than we know ourselves. In reality they are a data company, any service they deliver to us is ancillary.

The monitoring from "1984" delivered under the voluntary ethos of "Brave New World".

 

[Brisel]

What bothers me about it is that such data may be used by more powerful corporations to see exactly and precisely how the job is done, and how it is done the best, or most profitably, that they decide that there really is no one better for the job than themselves.

What I’m afraid of is the continued decline of the little guy, of the small family run farms and businesses and all the societal and community benefits they offer, all in the name of ‘profit’ in the hands of a very select few.

I think you would need to be incredibly ignorant or naive not to see any potential dangers in this continual data harvest.

So why haven't the big agribusinesses got into farm production? They have with pigs & poultry but are happy for the rest of us to scratch about for a few pennies & sell us the inputs for ruminants/crops then buy the finished commodities from us. Having worked out our average costs of production thanks to the likes of the AHDB benchmarking data that is available to all.

 

[Macsky]

So why haven't the big agribusinesses got into farm production? They have with pigs & poultry but are happy for the rest of us to scratch about for a few pennies & sell us the inputs for ruminants/crops then buy the finished commodities from us. Having worked out our average costs of production thanks to the likes of the AHDB benchmarking data that is available to all.

They just haven’t figured out how to get anyone else to run themselves ragged all year for a few pounds an hour?
I do often wonder tho how the industrialised meat production systems you mention haven’t suffered a fraction of the environmental accusations that the humble ruminants have tho

 

[Brisel]

They just haven’t figured out how to get anyone else to run themselves ragged all year for a few pounds an hour?
I do often wonder tho how the industrialised meat production systems you mention haven’t suffered a fraction of the environmental accusations that the humble ruminants have tho

Oh, but they do. Look across the Atlantic to see the problems from a few big intensive indoor units. Did you see that daft Liz Bonnin meat programme? They used US feedlots and indoor pig units with their lagoons as the pollution point. Over here Moy Park and Grampian have had their share of adverse publicity.

Interesting that agribusiness is far more involved in primary production with the two sectors not really influenced by Basic Payment - pigs & poultry. A less distorted market???

 

[Macsky]

Oh, but they do. Look across the Atlantic to see the problems from a few big intensive indoor units. Did you see that daft Liz Bonnin meat programme? They used US feedlots and indoor pig units with their lagoons as the pollution point. Over here Moy Park and Grampian have had their share of adverse publicity.

Interesting that agribusiness is far more involved in primary production with the two sectors not really influenced by Basic Payment - pigs & poultry. A less distorted market???

Or the basic payment has offered a lot of protection to smaller operations?

Are free markets free? Or just controlled by the biggest outfits?

 

[Brisel]

Or the basic payment has offered a lot of protection to smaller operations?

Are free markets free? Or just controlled by the biggest outfits?

Not bad way of looking at it.

There’s no such thing as a free market! That’s just an economics teacher’s theory. Wheat and maize aren’t far off being one though.

 

[DrWazzock]

Heaven help anybody who harvests my farm data and tries to run a business using it.
I particularly enjoy market researchers who ask about my tractor fleet. David Brown doesn’t seem to be on the their lists any more and most of my machinery is usually older than the researcher.

 

[holwellcourtfarm]

There’s no such thing as a free market! That’s just an economics teacher’s theory. Wheat and maize aren’t far off being one though.

It's certainly not a free market in the USA, one of the biggest players. There's no area payments as such but huge state subsidy and Cargill et. al. make sure it stays that way with their lobbying at the USDA.