Insult?

[glow worm]

Plant based dairy free alternative to cheese marketed under Cathederal City label. Baring in mind how many hopps we jump through and how hard the majority of dairy farmers work, its nothing short of insulting to market a dairy free 'cheese' with the Cathederal City logo. .
Or am I being

too sensitive ?

 

[devonbeef]

it is a insult ,your right ,total pi-s take

 

[Bald Rick]

Look at the ingredients….

on their real cheese its 100% cow milk plus a vegetarian rennet starter and salt. That’s it.

No wonder vegans look, in the main, in need a proper food

 

[deleted user 837354]

Water + coconut oil + bamboo fibre.

Cripes, at this rate real cheese will be healthier....

 

[glow worm]

But how do they market it under Cathederal City which has always been sold as made from milk from a very specific milk field? They told us years ago that they had tried to make Cathederal City at other factories and couldn't achieve the same teste. Mind you, how do they square that with importing milk from Somerset? But them making non dairy cheese using 'our' name is beyond laughing at

 

[frederick]

But how do they market it under Cathederal City which has always been sold as made from milk from a very specific milk field? They told us years ago that they had tried to make Cathederal City at other factories and couldn't achieve the same teste. Mind you, how do they square that with importing milk from Somerset? But them making non dairy cheese using 'our' name is beyond laughing at

Don't think they are using your name I think you will find they are using their name.
Arla are about to try the same with lurpak I think.

They are diversifying their portfolio to reduce risk.

If someone has decided to give up cheese and buy an alternative they will probably be more comfortable buying a brand they are aware of delivering quality cheese.

I think it less likely that someone that planned on buying cheese when they left their home will pick up a vegan cheese just because it's there.

Also supermarkets like to keep suppliers to a minimum now and it's far easier if your current partner that your comfortable with can supply the additional products you require rather than adding an unknown supplier that your not sure of their capacity to meet your needs.

 

[matthew]

Don't think they are using your name I think you will find they are using their name.
Arla are about to try the same with lurpak I think.

They are diversifying their portfolio to reduce risk.

If someone has decided to give up cheese and buy an alternative they will probably be more comfortable buying a brand they are aware of delivering quality cheese.

I think it less likely that someone that planned on buying cheese when they left their home will pick up a vegan cheese just because it's there.

Also supermarkets like to keep suppliers to a minimum now and it's far easier if your current partner that your comfortable with can supply the additional products you require rather than adding an unknown supplier that your not sure of their capacity to meet your needs.

Fair enuff, but it ain't CHEESE.

 

[matthew]

Plant based dairy free alternative to cheese marketed under Cathederal City label. Baring in mind how many hopps we jump through and how hard the majority of dairy farmers work, its nothing short of insulting to market a dairy free 'cheese' with the Cathederal City logo. .
Or am I being

too sensitive ?

No you are not.

Water, coconut oil, modified starch, potato starch, Bamboo fibre (very Cornish) flavourings, salt , fructose, calcium, Lactic acid, Gelling agent and colour is a concoction of summat, but NOT CHEESE.

 

[frederick]

Fair enuff, but it ain't CHEESE.

And at no point does it claim to be cheese.

 

[Jackov Altraids]

Don't think they are using your name I think you will find they are using their name.
Arla are about to try the same with lurpak I think.

They are diversifying their portfolio to reduce risk.

If someone has decided to give up cheese and buy an alternative they will probably be more comfortable buying a brand they are aware of delivering quality cheese.

I think it less likely that someone that planned on buying cheese when they left their home will pick up a vegan cheese just because it's there.

Also supermarkets like to keep suppliers to a minimum now and it's far easier if your current partner that your comfortable with can supply the additional products you require rather than adding an unknown supplier that your not sure of their capacity to meet your needs.

And many 'plant based' businesses are failing.
So get a dairy company to subsidise the alternatives manufacture.
Bloody insulting.

 

[glow worm]

Don't think they are using your name I think you will find they are using their name.
Arla are about to try the same with lurpak I think.

They are diversifying their portfolio to reduce risk.

If someone has decided to give up cheese and buy an alternative they will probably be more comfortable buying a brand they are aware of delivering quality cheese.

I think it less likely that someone that planned on buying cheese when they left their home will pick up a vegan cheese just because it's there.

Also supermarkets like to keep suppliers to a minimum now and it's far easier if your current partner that your comfortable with can supply the additional products you require rather than adding an unknown supplier that your not sure of their capacity to meet your needs.

Fair enough .. and it does call it an alternative to cheese with mature cheese flavour... but Cathederal City is a brand name for Cornish cheddar cheese from a specific area. The brand name should not be used for a completly different non dairy product. They don't use the Cathederal City name for their dairy spreads .. clover etc .. its misleading to use it for a non dairy cheese look a like.

 

[yoki]

Anyone silly enough to spend their money on it deserves to get eating the ghastly ultra-processed unhealthy muck that it undoubtedly is.

Notably though, given that protein is essential for brain development, it should help to ensure that both them, and more tragically, their children, remain oblivious to the foolishness of their actions.

 

[frederick]

Fair enough .. and it does call it an alternative to cheese with mature cheese flavour... but Cathederal City is a brand name for Cornish cheddar cheese from a specific area. The brand name should not be used for a completly different non dairy product. They don't use the Cathederal City name for their dairy spreads .. clover etc .. its misleading to use it for a non dairy cheese look a like.

Anchor butter is a brand name for new Zealand butter. But another company bought it and without telling the consumer it became a butter made in the UK.
If you own the brand you are free to do what you like with it.

A company original owned by farmers sold itself to a Canadian company who are free to do whatever they see fit with the brand. They could buy an Irish co op and make the cheese in Ireland instead. Think that would be far worse than dabbling in plant based alternatives but at least it would still be made from milk.

 

[yoki]

Anchor butter is a brand name for new Zealand butter. But another company bought it and without telling the consumer it became a butter made in the UK.
If you own the brand you are free to do what you like with it.

A company original owned by farmers sold itself to a Canadian company who are free to do whatever they see fit with the brand. They could buy an Irish co op and make the cheese in Ireland instead. Think that would be far worse than dabbling in plant based alternatives but at least it would still be made from milk.

No better (worse!) an example of this than Cadbury's chocolate which so may people still think is quintessentially British, yet it is now American.

Although to be fair, Cadbury do go to great lengths to con people in to thinking that it's still British emphasis their British roots.

 

[M-J-G]

Water + coconut oil + bamboo fibre.

Cripes, at this rate real cheese will be healthier....

Real cheese is healthy, but to be fair so is coconut oil.

I'm not sure what damage the processing will do to the nutrients while they make it cheese like

 

[yoki]

Real cheese is healthy, but to be fair so is coconut oil.

I'm not sure what damage the processing will do to the nutrients while they make it cheese like

Look at the protein content.

Might as well be eating mature cheddar flavour Wotsits!

 

[Tasteless]

Also supermarkets like to keep suppliers to a minimum now and it's far easier if your current partner that your comfortable with can supply the additional products you require rather than adding an unknown supplier that your not sure of their capacity to meet your needs.

This is the categorical reason why it's happening.

 

[delilah]

Also supermarkets like to keep suppliers to a minimum now and it's far easier if your current partner that your comfortable with can supply the additional products you require rather than adding an unknown supplier that your not sure of their capacity to meet your needs.

This is the categorical reason why it's happening.

It is one reason. I will offer another - related - reason.

The cartel have to reduce their scope 3 emissions. 70% of their scope 3 emissions are on-farm. That has to be true, because they are all saying it unchallenged. And a major contributor to that 70% is cows belching.

So, start flogging a dairy free alternative to cheese. Scope 3 emissions box ticked. The reason it is related to the point about using a minimum number of suppliers, is that those suppliers also have to reduce their scope 3 emissions. Flogging plant based protein ticks their box too.

 

[glow worm]

It's not sp much the fact they are marketing plant based "cheese' .. if people choose to eat those ingrediants and con themselves that they are being environmentaly good ..that's their choice... its the fact they are using a brand name always know for good, highly monitored, cornish cheese made with none of the ingrediants of the 'plant based alternative to cheese'. That is just so wrong and mislealeading.

 

[Jackov Altraids]

Anchor butter is a brand name for new Zealand butter. But another company bought it and without telling the consumer it became a butter made in the UK.
If you own the brand you are free to do what you like with it.

A company original owned by farmers sold itself to a Canadian company who are free to do whatever they see fit with the brand. They could buy an Irish co op and make the cheese in Ireland instead. Think that would be far worse than dabbling in plant based alternatives but at least it would still be made from milk.

You are highlighting the value of a brand and the importance of keeping control and integrity of that brand.

I would certainly say that the Cathedral City brand will be undermined by this and is an insult to those who contributed to its success.