New Defender - Land rover micro site
- Thread starter Clive
- Start date
- Location
- Hammerwich
That's the problem - I am having high spec raptors shoved at me all the time. And Jeep really want to sell me one of the new Wranglers - but they are £40k as well.
Having had zero response from Land Rover about trying the defender, I really don't think they care what farmers think.
Cowabunga
Member
- Location
- Ceredigion,Wales
+VAT
It’s no longer just farmers but if you add the horsey set, tradesman, shooting set and numorous other rural businesses surely you will have a sizeable chunk of potential buyers but like most things in life pricing is crucial. I would say that given that a high specced double cab is mostly under 30k, pricing their product at more than 10k more money will be a risky strategy. Especially with JLR reliability reputation.
ollie989898
Member
Show me a double cab pick up with a V6 or V8, 8 speed gearbox the interior and chassis engineering of a Disco for less than 30K?
- Location
- Hammerwich
Raptors are under £30k, about £35k with the vat.
They don't seem to much different to the old Disco - the new one's are like £70k aren't they? I've not driven the new one.
ollie989898
Member
Show me a double cab pick up with a V6 or V8, 8 speed gearbox the interior and chassis engineering of a Disco for less than 30K?
The raptor is hardly anything like a Discovery.
The raptor is hardly anything like a Discovery.
Top spec Ford Ranger wildtrak could be bought this time last year for around 23k plus vat. That’s with all the boxes ticked.
- Location
- Hammerwich
It less than half the price of a new Disco. Why is it even being compared?
I reckon there might just be a no thrills - steel wheels / no carpet etc basic version at about that - there were some picture on social media of such a beast a few weeks ago
ollie989898
Member
Yes, for the MOD. Why the heck would they devalue their brand by doing a Tesco value version?
- Location
- East Sussex
Why do all the other ponces drive a defender?
Rowland
Member
- Location
- Northeast England
Thanks for that ! Until recently I drove a Defender it was a sight better vehicle than my present one (l200) I sold it because it was 12 years old and if I could have bought a new version of the old Defender I would have they suited my needs perfectly
Tubbylew
Member
- Location
- Herefordshire
I'm confused, is it a defender or another disco they're developing? Difficult to tell them apart now.
womble8350
Member
- Location
- York
But why would they be devaluing the brand by offering a basic spec. The whole brand was created by a basic vehicle. Once over they catered for everybody from the peasant, to the lord and lady of the manor! They had a range used by utilities and mod right upto the gentry. Now they are just a one trick pony. If they had developed a concept a long the lines of a pick up they still would have that wide ranging appeal. The double cab pick up has been a world wide success so it’s not a narrow British market but a world wide one.
- Location
- East Sussex
No, I meant the city types that drive old defenders because they have a workhorse background, a sort of classless fashion if you will. I guess they’ll be hoping a ‘Tesco value’ version will be a similar classic.
ollie989898
Member
That was 50 years ago or something. JLR now sell premium products, not something with wobbly doors and a PTO.
- Location
- Bedfordshire
How's that going for them?
ollie989898
Member
Well you tell me, they have sold more and more vehicles in the last 15 years than they ever have, surely. How many Discos and Range Rovers did you see on the road in 2000?