In our area, we had farmers, builders , accountants , shop owners , teachers abs even machinery sales people out clearing snow abs pulling people up hills in their 4x4. None of us got paid . We did it because we get great satisfaction from helping our friends and neighbours. Other than diesel at say £100 for the day? What were the other costs involved. ? Local builder had his 3cx type thing out with him driving it for three days Solid not getting paid. As Adam said . Some farmers on snow contracts acted like super hero’s on social media while 95% of other farmers just got on and helped out and kept quiet.Most of the farmers clearing snow off the roads weren't paid to do so.