Range Rover 50th Aniversary

[CPF]

That looks more like a cullinan

Definitely a range Rover because it came out JLR centre at Gaydon.

 

[Chips]

Air suspension on Range Rovers for nearly two decades now. Everything above Evoque that is.

Got a Velar courtesy car here on steel springs . Could be dreaming it but didn't the 2.0litre rrs come on steel too

 

[Cowabunga]

Got a Velar courtesy car here on steel springs . Could be dreaming it but didn't the 2.0litre rrs come on steel too

Option on Velar. The Velar hadn't even crossed my mind, but it exists. Another one of their vehicles that generally crosses the £50k mark with extras. How many 'poverty pack' models do they sell relative to loaded ones I wonder?

 

[mf7480]

Option on Velar. The Velar hadn't even crossed my mind, but it exists. Another one of their vehicles that generally crosses the £50k mark with extras. How many 'poverty pack' models do they sell relative to loaded ones I wonder?

Its only just occurred to me how absurd the Land Rover lineup is.

Evoque, Velar, Sport, full fat, Discovery and now Defender. They are all competing for the same customers ????

Surely the Defender should Have been a proper utility vehicle, if not only to be a massive commercial success in its own right, but to be the underpinning of the whole brand.

 

[hally]

The problem with relying totally on the “ fashionable “ market of Chelsea tractors is that fashions by their nature change, a broad range of customers has surely got to be better long term. These high end brands inevitably get swallowed up by the larger mass market brands as they rarely make any money.

 

[DeeGee]

Its only just occurred to me how absurd the Land Rover lineup is.

Evoque, Velar, Sport, full fat, Discovery and now Defender. They are all competing for the same customers ????

Surely the Defender should Have been a proper utility vehicle, if not only to be a massive commercial success in its own right, but to be the underpinning of the whole brand.

Exactly what I have been saying: why was the new Defender not designed as a purely standard work vehicle with a sub £30,000 price tag and a hose out interior on the basic model?

Just trying to list all their current models:
Defender, Disco Sport, Evoque, Velar, Disco, RR Sport and RR?
If this is correct then it makes seven models all competing for virtually the same market! Seems madness to me.

 

[mf7480]

Exactly what I have been saying: why was the new Defender not designed as a purely standard work vehicle with a sub £30,000 price tag and a hose out interior on the basic model?

Just trying to list all their current models:
Defender, Disco Sport, Evoque, Velar, Disco, RR Sport and RR?
If this is correct then it makes seven models all competing for virtually the same market! Seems madness to me.

I think most ridiculous of the lot is the Velar. What a waste of money developing that. It was a vehicle nobody asked for

 

[JeepJeep]

Very Special Edition of the P38

 

[Cowabunga]

I think most ridiculous of the lot is the Velar. What a waste of money developing that. It was a vehicle nobody asked for

It is an F-Pace re-skin. Or, another way to think of it, it's yet another vehicle competing directly against an existing own-brand model. Then there's the E-Pace which is a re-skin of the Evoque doing the same again.
Maybe they think that saturating the market with models will offer something for everyone and lead to everyone buying JLR products? There must be a grand plan of sorts leading all these models.

 

[Paddington]

If you got in quick a few years ago you could have got a Chinese knock off Evoque for only £14K.

 

[Robt]

Basic spec , hose out cab just doesnt sell in enough numbers. If it is sold to utilitiy companies it will be sold at next to no profit. It will be used to get the name out there. So why develop a vehicle to improve your name and heritige when you already have a name and heritage. A bog spec defender just simply wouldnt sell in any numbers. Say 200 farmers bought them. They would keep them 10 years probably 30 years... Thats not a good business model. The world has moved on . If you dont change and adapt you will fail. (some will fail even if the try to adapt) As the duck pointed out. The cost in man hours to assemble a basic 90 or the top spec RR Vogue is pretty similar. So any time and motion study will tell you its much better profit to focus on profit!!!!!!!! Turn over is vanity, profit is sanity. Its why sometimes tiny manufactures that offer high end vehicles can survive. Mass market in a crowded market simply isnt good business sense.
RobT out

 

[Cowabunga]

Basic spec , hose out cab just doesnt sell in enough numbers. If it is sold to utilitiy companies it will be sold at next to no profit. It will be used to get the name out there. So why develop a vehicle to improve your name and heritige when you already have a name and heritage. A bog spec defender just simply wouldnt sell in any numbers. Say 200 farmers bought them. They would keep them 10 years probably 30 years... Thats not a good business model. The world has moved on . If you dont change and adapt you will fail. (some will fail even if the try to adapt) As the duck pointed out. The cost in man hours to assemble a basic 90 or the top spec RR Vogue is pretty similar. So any time and motion study will tell you its much better profit to focus on profit!!!!!!!! Turn over is vanity, profit is sanity. Its why sometimes tiny manufactures that offer high end vehicles can survive. Mass market in a crowded market simply isnt good business sense.
RobT out

Tell that to Ford whose highest volume and most profitable model is a pickup truck.

 

[Robt]

Yes but it aint a wash out basic spec one! Its also massive in the united states of America..... The design hasnt changed for years other than a facelift. Again its due to herritage, somethig that landrover isnt missing. How many are sold in europe? similar numbers to how many JLR products are sold in the States?

 

[hally]

I can’t think of any small manufacturers that aren’t in a constant battle to survive such as Aston, lotus the now gone tvr etc . I think it take s involvement and investment from the highly skilled big boys such as bmw with mini and Rolls, vw with Skoda and Bentley, in order to survive.....sadly.
Sounds like the Duck was right as it’s reported in our paper the new Grenadier will probably be built in France after all.

 

[Cowabunga]

Yes but it aint a wash out basic spec one! Its also massive in the united states of America..... The design hasnt changed for years other than a facelift. Again its due to herritage, somethig that landrover isnt missing. How many are sold in europe? similar numbers to how many JLR products are sold in the States?

The design has totally changed in fact. It has an all alloy body these days but you are correct in as much as it has always been a pickup truck. It is available in an amazing number of trims with options of course and with different sizes and payloads all the way up to Super Duty extra large pickups that can tow weights that we use big Fendts for in the UK.

 

[Chips]

Option on Velar. The Velar hadn't even crossed my mind, but it exists. Another one of their vehicles that generally crosses the £50k mark with extras. How many 'poverty pack' models do they sell relative to loaded ones I wonder?

£50k with extras ? This one is £76k before extras ! That's with the 180 4cyl engine and steel springs ! Lord know's what a 3 litre would be although that does get air as standard . I suspect not many buy them new they are just leased , people actually buy them like me when they're 2nd hand , however now that their 2nd hand warranty has dropped to 6mths from 2yrs I doubt I will buy one again

 

[Highland Mule]

Basic spec , hose out cab just doesnt sell in enough numbers. If it is sold to utilitiy companies it will be sold at next to no profit. It will be used to get the name out there. So why develop a vehicle to improve your name and heritige when you already have a name and heritage. A bog spec defender just simply wouldnt sell in any numbers. Say 200 farmers bought them. They would keep them 10 years probably 30 years... Thats not a good business model. The world has moved on . If you dont change and adapt you will fail. (some will fail even if the try to adapt) As the duck pointed out. The cost in man hours to assemble a basic 90 or the top spec RR Vogue is pretty similar. So any time and motion study will tell you its much better profit to focus on profit!!!!!!!! Turn over is vanity, profit is sanity. Its why sometimes tiny manufactures that offer high end vehicles can survive. Mass market in a crowded market simply isnt good business sense.
RobT out

Isn't it the case that the Defender was a mobile advertising board for the RR/ Disco/ Freelander market though? It sold the image and the masses lapped that up by buying the urban version. Have had folks stop me in a carpark before to ask what they were like, because they had a Freelander and wanted to have the ultimate -"slow, noisy, uncomfortable and handles like s***" was what I told them. "Don't buy one unless you need one".

 

[ollie989898]

Tell that to Ford whose highest volume and most profitable model is a pickup truck.

Those F150s in the USA are not that cheap. Suspension until recent years was pretty numb and the engines were all off a shelf.

 

[Still Farming]

https://www.facebook.com/53722041198/posts/10157056648646199

 

[CPF]

Just seen this looks like a range Rover could not see any exhaust pipes ,looks like an electric one .also the rear suspension looked like it,was on hydraulic rams ,I was behind him and when He cornered quite hard you could see suspension quite well I don’t know if the new range rovers have got Hydraulic suspension . haven't had Range Rover for some years now .View attachment 892671View attachment 892672

Land Rover release new pictures of a new range Rover for 2021/22 All on social media now ,may be old news I’ve just spoken to someone who works at Gaydon . As I said in my last post I followed one out of Gaydon . got a lot of new features