Sustainable Westcountry Beef

[Jackov Altraids]

My concern is that the label of "sustainable westcountry beef" is vital for the future of our industry and if it is used in a flawed way, that opportunity will be gone.

 

[Fake it ‘til you make it]

No, I doubt that he was to do with that. At the time it seemed that the errors were from within the small committee, and that wider membership weren't consulted.

What he seems to have done is to take the NBA "findings", and, not unreasonably, apply the reasoning to his business ~ along with (I'm purely guessing) the current indicators that the national suckler herd is on the way out, leaving dairy bred cattle for beef. Lots of beef because of more calves reared.
(The PGI doesn't stipulate suckler only, does it? )

Nothing wrong with dairy addressing its carbon footprint, but is pushing stock really a best way?

The PGI spec is a joke, you could drive a bus through it. ‘200-500kg deadweight is ideal’

https://www.westcountrybeefandlamb.org.uk/wp-content/uploads/2014/03/pfn-wc-beef-pgi.pdf