Another one on the environmental bandwagon

[DaveGrohl]

Good work all round. Thanks in no small part to the many individuals who got on their case and made comments on social media etc. Good to see that they realise what a fekk up they made. Shame they didn't apply any actual thinking in the first place though, the damage was done straight away. Backing off from stupidity is better than nothing, it would be better for them not to be stupid in the first place.

I'm guessing you're sending them another e-mail @delilah pointing out the comedy value of the EAT Lancet report? You'll prob be advising them to steer clear of anything citing the ubiquitous Poore and Nemecek report too?

 

[Ffermer Bach]

Good work all round. Thanks in no small part to the many individuals who got on their case and made comments on social media etc. Good to see that they realise what a fekk up they made. Shame they didn't apply any actual thinking in the first place though, the damage was done straight away. Backing off from stupidity is better than nothing, it would be better for them not to be stupid in the first place.

I'm guessing you're sending them another e-mail @delilah pointing out the comedy value of the EAT Lancet report? You'll prob be advising them to steer clear of anything citing the ubiquitous Poore and Nemecek report too?

The big problem is, no one remembers the apology, however everyone remembers the initial post, so the damage has already been done

 

[delilah]

I'm guessing you're sending them another e-mail @delilah pointing out the comedy value of the EAT Lancet report? You'll prob be advising them to steer clear of anything citing the ubiquitous Poore and Nemecek report too?

I'm out of this one now, they are other end of the country from me. Someone needs to send them the NFU and AHDB papers that explain the failings of the Eat Lancet report.

 

[melted welly]

Just had the below email from South Ayrshire Council.
The message being, I guess, that alot of this guff is being put out through naivety rather than open hostility, and if we respond then positive results can come out of it. Well done to the local NFU who got them out to a farm


Thank you for your email and for the useful information attached.
The post that I think you are referring to was about projections regarding overall global food consumption in 2050, rather than local meat production, and the source was EAT-Lancet Commission report ‘Food in the Anthropocene’, The Lancet, January 2019. In future we will be more explicit about the source and context of any statistics that we use to ensure our communications are clearer and less susceptible to misinterpretation.
Our intention with this post was to raise awareness of changing global food patterns and their link to emissions as part of our wider communications around food and the environment. This wider set of communications included information about the nationally driven nutritional improvements to our school meals, how we are supporting local food growing in allotments and gardens, and the positive economic, social and environmental benefits of sourcing locally produced food, which we are also working to increase.
We are keen to reassure you that we are not anti-meat and we want to support all aspects of our local farming community. We recognise that farming will be impacted by a changing climate as much if not more so than other sectors. We recognise that farmers are part of the solution to climate change and reducing greenhouse gas emissions, and that evidence shows that there is a definite place for local meat production as part of a low carbon diet, that this in turn relates to patterns of land management, regenerative agricultural practices and sustaining good soil health (see Delivering Net Zero Scottish Agriculture, WWF, 2019). Food systems and the many outcomes and interlinkages are complex, demonstrating how critical it is that we all work together in the face of the climate emergency to deliver the best outcomes.
The post gained a lot of traction, and while we are very sorry the post caused unintended upset, we are glad to be able to say that this has led to some very positive conversations with the National Farmers Union and a recent trip to visit a farm with our senior leadership team and elected members. We are grateful to the NFU and the farmers who have supported and facilitated this, and we look forward to increased understanding, partnership working and cooperation going forward.
We have also taking part in our local farm to fork dialogue which brings farmers and local authorities together to discuss how we can make our food systems more sustainable in the lead up to COP26.
To conclude, we really value engagement and feedback from local people and other stakeholders, and we will take this into consideration with regard to our future communications.

Best wishes,
The Sustainable development Team

Got the same last Thursday

 

[melted welly]

I'm guessing you're sending them another e-mail @delilah pointing out the comedy value of the EAT Lancet report? You'll prob be advising them to steer clear of anything citing the ubiquitous Poore and Nemecek report too?

Done last week

 

[DaveGrohl]

I'm out of this one now, they are other end of the country from me. Someone needs to send them the NFU and AHDB papers that explain the failings of the Eat Lancet report.

There are many other sources that would carry more clout holding that report up to the light than NFU or AHDB.

 

[delilah]

There are many other sources that would carry more clout holding that report up to the light than NFU or AHDB.

Sorry I was being sarky; no such documents from the NFU or AHDB exist. Which is a pretty damning indictment of their representation of the industry.

 

[tepapa]

I wouldn't be all that impressed that the NFU had been involved. According to them beef and farming are the problem.

 

[DaveGrohl]

Sorry I was being sarky; no such documents from the NFU or AHDB exist. Which is a pretty damning indictment of their representation of the industry.

Vumff. How did I miss that? I did find it puzzling tbf. Doh!!

 

[DaveGrohl]

Another Silver Bullet Misses The Mark: The EAT-Lancet Report’s Missed Opportunity to Back Real Sustainability -

The recently published EAT-Lancet Commission report, housed on the world-renowned Lancet site, proposes scientific targets for healthy diets and food production to ensure human health and environmental sustainability in the years to come. This ambitious report comes at a time when many are seeking a

agreenerworld.org

A Dangerous Diet? -

By Dr. Zoe Harcombe. This article was originally printed in the Spring 2019 (Volume 4 Issue 2) of Sustainable Farming magazine. To read the full issue please visit agreenerworld.org/resources/sustainablefarmingmagazine. On January 17, 2019, a report was published in prestigious journal The Lancet

agreenerworld.org

 

[Muck Spreader]

I see the Guardian has got an good article in. Eat grass fed beef and lamb to save to world.

Eat this to save the world! The most sustainable foods – from seaweed to venison

What should we be scoffing if we want to help fight the climate crisis from our kitchens? The question has never been more important or confusing – here is a guide to help you get started

www.theguardian.com

 

[delilah]

I see the Guardian has got an good article in. Eat grass fed beef and lamb to save to world.

Eat this to save the world! The most sustainable foods – from seaweed to venison

What should we be scoffing if we want to help fight the climate crisis from our kitchens? The question has never been more important or confusing – here is a guide to help you get started

www.theguardian.com

For some time The Sustainable Food Trust have been putting the NFU and AHDB to shame in getting the message across re livestock and the environment.
UK ag and the environmental movement are each others greatest allies; neither can achieve its objectives without the support of the other.