Beef report was biased, admits BBC
Meat: A Threat to our Planet? has been removed from iPlayer after the corporation upheld a complaint from the National Farmers’ Union (NFU) that it presented a misleading picture of British beef production.
The programme highlighted the damage caused by intensive cattle farming in Brazil and the US.
Liz Bonnin, the presenter, urged viewers to limit their own consumption, stating: “Every day, with every meal, we can choose where our meat comes from, how much of it to eat and even whether to eat it at all.”
The NFU complained that the documentary broke accuracy and impartiality rules by failing to make clear that the vast majority of beef sold in Britain is from British farms and not produced in ways shown on the programme.
Yesterday the BBC’s executive complaints unit agreed that the programme violated impartiality standards. It concluded: “Viewers received a partial analysis of the impact of livestock farming on the global environment and biodiversity, based almost exclusively on intensive farming methods and of limited application to the choices open to UK consumers.”
The NFU welcomed the ruling but complained that it had taken too long for the national broadcaster to admit its mistake. The documentary was shown on BBC One last November.
Will the BBC and Bonnin face any sanctions or legal action for their blatant anti farming agenda ???
Some senior BBC heads need to roll over this...
- The Times
- 16 Oct 2020
- Matthew Moore Media Correspondent
Meat: A Threat to our Planet? has been removed from iPlayer after the corporation upheld a complaint from the National Farmers’ Union (NFU) that it presented a misleading picture of British beef production.
The programme highlighted the damage caused by intensive cattle farming in Brazil and the US.
Liz Bonnin, the presenter, urged viewers to limit their own consumption, stating: “Every day, with every meal, we can choose where our meat comes from, how much of it to eat and even whether to eat it at all.”
The NFU complained that the documentary broke accuracy and impartiality rules by failing to make clear that the vast majority of beef sold in Britain is from British farms and not produced in ways shown on the programme.
Yesterday the BBC’s executive complaints unit agreed that the programme violated impartiality standards. It concluded: “Viewers received a partial analysis of the impact of livestock farming on the global environment and biodiversity, based almost exclusively on intensive farming methods and of limited application to the choices open to UK consumers.”
The NFU welcomed the ruling but complained that it had taken too long for the national broadcaster to admit its mistake. The documentary was shown on BBC One last November.
Will the BBC and Bonnin face any sanctions or legal action for their blatant anti farming agenda ???
Some senior BBC heads need to roll over this...